Senior Manager, Solutions Marketing - Specialty Testing

Labcorp•Durham, NC

3d•$115,000 - $130,000•Hybrid

About The Position

Labcorp is seeking a Senior Manager, Solutions Marketing to join its Specialty Testing team. The role shapes the positioning and narrative of a diagnostics portfolio, developing marketing strategies for priority portfolios, product launches, and high-growth opportunities. It focuses on Neurology, Autoimmune, Endocrinology, Gastroenterology, and Rheumatology, translating scientific and technical complexity into clear, evidence-based messaging that supports customer understanding and adoption. The Senior Manager develops differentiated positioning, value propositions, thought leadership, and sales enablement, and provides recommendations that inform portfolio-level go-to-market strategies led by Customer Marketing. The role continuously evaluates scientific developments, customer insights, market trends, and competitive dynamics to refine portfolio strategy and guide decisions. It equips Sales with tools, resources, and training for confident, clinically credible customer conversations and works closely with Product Management, Customer Marketing, Sales, Field Activation, Medical and Science colleagues, clinical partners, and commercial leadership. The role also leads portfolio thought leadership and scientific influence, including engagement with key opinion leaders, clinicians, and subject matter experts, and multi-audience initiatives such as webinars, conferences, and CEU/CME programs. It owns portfolio KPIs and performance dashboards and presents performance, insights, risks, and recommendations to franchise and commercial leadership. The position uses AI to improve content development, insight generation, recurring workflows, cross-team information sharing, and consistency across portfolio marketing materials and handoffs. Human expertise remains accountable for strategy, recommendations, and final outputs. Candidates must reside in the Boston, MA; Madison, WI; San Diego, CA; or Durham/Burlington, NC areas, near a Labcorp hub. Applicants living within 35 miles of the Burlington or Durham, NC location follow a hybrid schedule requiring at least three in-office days per week at an assigned location. The application window is open through 10/30/2026. The pay range is $115,000–$130,000, and the position is eligible for an annual bonus under the Labcorp Bonus Plan.

Requirements

Bachelor’s degree and 5 or more years of experience in product management or portfolio marketing strategy, or a master’s degree and 3 or more years of experience in those fields.
Experience applying AI to portfolio marketing workflows, including positioning and narrative drafting, scientific and competitive monitoring, KOL and SME input synthesis, dashboard commentary, and sales enablement preparation, with judgment about where AI adds value and where human expertise must lead.
Comfort configuring, prompting, and maintaining purpose-built AI agents or assistants for recurring portfolio marketing workflows, including setting guardrails, reviewing outputs, and ensuring a human remains accountable for every recommendation.
Ability to use AI-synthesized scientific, competitive, customer, and portfolio intelligence to strengthen positioning, differentiation, go-to-market recommendations, and cross-functional alignment, while treating AI output as a contributor rather than the source of strategy.
Experience using AI to standardize artifacts, terminology, and handoffs across Product Management, Solutions Marketing, and Customer Marketing to support consistent cross-team execution.
Must reside in the Boston, MA; Madison, WI; San Diego, CA; or Durham/Burlington, NC areas, near a Labcorp hub.

Nice To Haves

Three or more years of experience in diagnostics or healthcare sectors.
Three or more years of experience in sales enablement or commercial excellence.

Responsibilities

Develop marketing strategy for the assigned diagnostics portfolio and support priority portfolios, product launches, and high-growth opportunities through differentiated positioning, value propositions, thought leadership, and sales enablement.
Develop clear, evidence-based portfolio messaging and narratives that simplify scientific and technical complexity for Sales and internal teams.
Oversee portfolio-level content and campaign development and partner with Customer Marketing to customize content for audiences and external activation.
Work with Product Management, Medical/Science, and clinical colleagues to translate technical product and service information into compelling storytelling that drives desired behavior.
Partner with Customer Marketing to adapt portfolio positioning and narratives for different audiences and maximize engagement and business impact.
Analyze scientific trends, customer insights, and competitive intelligence to refine portfolio strategy, messaging, and content.
Maintain feedback loops with Customer Marketing, Product Management, Sales, Field Activation, and Science to validate strategy and optimize materials.
Own portfolio KPIs and performance dashboards, using insights to guide strategic adjustments and resource prioritization.
Present portfolio performance, insights, risks, and recommendations to franchise and commercial leadership.
Lead portfolio-level thought leadership strategy and development, including insights, clinical narratives, and scientific trend analyses.
Identify and engage KOLs, clinicians, and SMEs to strengthen scientific credibility, ensure clinical relevance, and inform portfolio strategy and materials.
Lead multi-audience strategy for webinars, conferences, and CEU/CME initiatives, partnering with Customer Marketing, Sales, Global Events, and Medical/Science colleagues to plan and execute them.
Collaborate with Product Management on sales enablement strategy and materials, including selling messages, workflow explainers, objection handling, competitive tools, and portfolio-level sales playbooks.
Provide Sales with tools, insights, and training for confident, clinically credible customer conversations.
Share competitive and market intelligence to support sales effectiveness, incorporate field feedback, and refine messaging and tools.
Partner with Sales on priority accounts, blitzes, training, and pipeline acceleration initiatives.
Use AI to accelerate content development, insight generation, and recurring workflows while retaining ownership of strategic decisions and final outputs.
Use AI-generated insights to synthesize market, scientific, customer, and competitive intelligence into actionable recommendations.
Use AI to create and distribute role-specific summaries that improve alignment across marketing, product, sales, science, and medical teams.
Maintain shared AI tools, templates, and knowledge resources to promote consistency in portfolio facts, positioning, terminology, and cross-team handoffs.

Benefits

Annual bonus under the Labcorp Bonus Plan, based on corporate and/or business segment performance and subject to individual performance modifiers.
Medical insurance
Dental insurance
Vision insurance
Life insurance
Short-term and long-term disability coverage
401(k)
Paid Time Off (PTO) or Flexible Time Off (FTO)
Tuition reimbursement
Employee Stock Purchase Plan