Director, Solutions Marketing & Enablement

The Director of Solutions Marketing & Enablement at GumGum is a new role responsible for leading a team focused on the go-to-market activities of GumGum's suite of products. This individual will collaborate with sales and marketing leadership to develop a segment marketing approach, create marketing programs, and oversee a small team of solutions marketing experts. The role requires a deep understanding of GumGum's customers' needs, market dynamics, and competitive landscape, as well as the ability to develop segment value propositions and messaging guidelines. The Director of Solutions Marketing & Enablement will also work closely with the Product Marketing team to align product positioning and messaging, identify content marketing opportunities, and engage with key internal stakeholders.

• Develop deep insights on GumGum audience segments
• Translate insights into a solutions-based approach to marketing and enabling GumGum's suite of products
• Collaborate with sales and marketing leadership to define a segment marketing approach
• Empower sales with one-to-one and one-to-many communications
• Develop segment/persona-focused pitch material playbooks
• Compose RFIs and RFPs
• Contribute to the development and activation of data-driven insights
• Establish processes, marketing programs, and narrative
• Oversee a small team of solutions marketing experts
• Gain a deep understanding of GumGum's customers' needs, market dynamics, and competitive landscape
• Develop segment value prop and messaging guidelines
• Partner with Sales leadership to develop a communications plan and programs
• Accelerate speed to conversion by adapting GTM programming
• Align product positioning and messaging with Product Marketing team
• Identify and create content marketing opportunities
• Engage with key internal stakeholders
• Participate in sales team calls, meetings, and planning sessions
• Lead competitive intelligence analysis
• Maintain segment-specific RFI/RFP playbooks
• Help define KPIs and communicate results
• Work with Fortune 500/1000 brands on advertising strategy
• Experience with communications and/or field marketing for an ad tech company
• Experience with marketing automation platforms
• Experience executing market analysis and developing collateral
• Experience managing a team responsible for market research, persona-driven narrative, segment-driven marketing programming, and sales enablement
• Experience with lead-generation capabilities within Salesforce
• Ability to work independently and facilitate communications across functional teams
• Proficiency in Google Suite, Excel, and PowerPoint
• Willingness to work extended hours as needed
• Strategic mindset with focused execution
• Comfortable with an unstructured role in a fast-paced environment
• Independent and entrepreneurial mindset

• Deep understanding of GumGum’s customers’ needs, market dynamics, and competitive landscape
• Develop segment value prop and messaging guidelines
• Partner with Sales leadership to understand pipeline and revenue targets
• Develop a communications plan and programs to acquire new customers and accelerate deals
• Adapt GTM programming to accelerate speed to conversion
• Align product positioning and messaging with Product Marketing team
• Identify and create content marketing opportunities
• Engage with key internal stakeholders from Sales, Product, and Product Marketing
• Lead competitive intelligence analysis
• Maintain segment-specific RFI/RFP playbooks
• Help define KPIs and regularly communicate results
• Bachelor’s degree in marketing, communications, or related field, or equivalent experience
• 8+ years of experience working with Fortune 500/1000 brands on advertising strategy and/or a Big 6 agency and/or ad tech provider
• 5+ years’ experience with communications and/or field marketing for an ad tech company
• Experience with marketing automation platforms such as Marketo
• Experience executing market analysis and developing collateral in PowerPoint and other creative software
• Experience managing a team responsible for market research, persona-driven narrative, segment-driven marketing programming, and sales enablement
• Experience with lead-generation capabilities within Salesforce
• Ability to work independently and/or facilitate communications across functional teams
• Robust Google Suite, Excel, and PowerPoint skills
• Willing and able to work extended hours as needed
• A balance between a strategic mindset and focused execution
• Comfortable with an unstructured role that requires frequent changes in prioritization of time and focus in a fast-paced environment
• Independent and entrepreneurial mindset

• Medical, Dental, and Vision coverage including 100% premium coverage for employee + spouse/family
• Flexible Spending Accounts (FSA)
• Short-Term and Long-Term Disability
• Paid Parental Leave - Birth parents up to 16-18 weeks. Non-birth parents up to 10 weeks
• Transitional Return-to-Work Schedule from Parental Leave
• Dependent Care FSA
• Maven Family Support - Including fertility adoption and/or travel expenses to obtain medical care
• Employer-Matched 401(k) Retirement Plan
• Life Insurance and AD&D
• Stock Incentive Program (role dependent)
• Employee Assistance Program
• Legal and Identity Theft Protection
• Student Loan Repayment Assistance
• Work From Home Stipend
• Wellness Reimbursement
• Flexible Time Off (Unlimited PTO)
• Summer Fridays from the 1st Friday of May through the 1st Friday in September
• Volunteer Time Off
• Veterinary Discounts (Pet friendly organization - we love our fur babies! IG: @dogsofgumgum)
• WeWork monthly pass
• GumGum Gives Back volunteering/social impact opportunities
• Virtual and in-person company events/celebrations
• Anniversary recognition and awards
• Business Travel Accident
• Awards: BuiltIn #37 Best Places to Work 2023 across the United States, BuiltinLA #7 Best Places to Work 2022, BuiltinLA Best Places to Work 2021, Ad Exchanger Programmatic Power Player 2022 and 2021, Digiday Media Awards Europe finalist 2022 and 2021