Director, Social Marketing

LinkedIn•New York, NY

3d•Hybrid

About The Position

LinkedIn is seeking a Director, Social Marketing to lead and evolve its global social strategy for enterprise and consumer audiences. The role is part of the Social, Creator & Partnerships team, which drives marketing impact through strategic partnerships, creator collaboration, and LinkedIn’s owned social presence. The director will advance how social marketing is defined, executed, and measured, bringing deep social marketing expertise, platform fluency, and experience building performance-driven systems that scale. This hybrid role is based in New York or San Francisco and is performed both from home and from a LinkedIn office on select days, according to team business needs. The director will work across brand, content, and distribution to build social programs that drive relevance, reach, and results. The position leads a global team and partners cross-functionally to integrate social into planning and initiatives.

Requirements

10+ years of experience in social, digital, or brand marketing.
Experience leading social strategy at scale across multiple audiences; B2B and B2C experience preferred.
Experience managing and developing high-performing teams.
A proven track record of driving measurable impact through social marketing.

Nice To Haves

Deep social marketing expertise and a strong point of view on how platforms, creators, and communities drive influence.
Strong platform fluency across LinkedIn, YouTube, TikTok, Instagram/Meta, Reddit, and emerging channels.
Ability to define success beyond engagement, including brand lift, demand generation, and business impact.
Familiarity with social intelligence, analytics, and measurement frameworks, such as attribution or MMM.
Experience building or transforming social programs, operating models, or teams.
Strong strategic thinking paired with operational execution at scale.
Deep understanding of internet culture and how content travels across platforms.
Demonstrated cross-functional leadership and communication skills.
Operational rigor.
Stakeholder management.
Executive communications.
Leadership, including inclusive leadership.
Strategic partnership and thinking.

Responsibilities

Define and lead LinkedIn’s global social marketing strategy across enterprise and consumer audiences.
Translate brand and business priorities into clear, differentiated social strategies and programs.
Identify where and how LinkedIn should show up in culture to drive relevance and impact.
Build and evolve a platform-native social engine across LinkedIn, YouTube, TikTok, Instagram/Meta, Reddit, and emerging platforms.
Establish best-in-class approaches to content, distribution, and community engagement.
Lead development of always-on and tentpole social moments.
Define and operationalize measurement frameworks that connect social performance to brand and business outcomes.
Use data, insights, and social intelligence to continuously optimize strategy.
Establish success metrics beyond engagement that reflect impact.
Partner with Paid Media, Communications, Editorial, and Partnerships teams to ensure integrated planning and execution.
Influence upstream planning so social is embedded early in key initiatives.
Lead, develop, and scale a high-performing global team.
Set a high bar for quality, clarity, and execution across work.
Build systems and processes that enable speed, consistency, and innovation.
Drive testing and learning across platforms, formats, and tools.
Identify and scale new opportunities to expand reach and influence.