Group Director, Social Marketing & Strategy

dentsu•New York, NY

7d•$164,450 - $175,000

About The Position

Dentsu Creative is seeking a Group Director, Social Marketing & Strategy to lead social strategy across a portfolio of leading CPG snack brands. Reporting to the VP, Head of Social Marketing & Strategy, this role serves as a trusted advisor to senior clients and mentors a high-performing team. The position calls for a strategic leader with executive presence, deep social expertise, and strong client partnership skills who can challenge thinking, build stakeholder alignment, and keep broader business objectives in focus. The Group Director will shape social strategy across key accounts, strengthen client relationships, develop talent, and identify opportunities for growth and innovation. As a member of the leadership team, this person will help drive business results and advance social strategy for a portfolio of iconic brands. The role includes senior-level oversight as well as hands-on refinement of strategic work, and leadership of a team of approximately 15 people, including Managers, Strategists, Associate Directors, and Analytics leaders. The position is based in New York and is full-time and permanent. The annual base salary range is $164,450–$175,000, with placement depending on relevant experience, knowledge, skills, and other legally permitted factors. The position is also eligible for discretionary incentive compensation.

Requirements

10+ years of experience in social marketing strategy, preferably within an agency environment.
Experience leading large-scale client relationships and serving as the day-to-day strategic lead on complex business.
Proven success building and developing high-performing teams.
Executive presence and confidence to challenge client thinking and advocate for strategic recommendations.
Strong emotional intelligence and the ability to read a room, adapt, and influence stakeholders at all levels.
Deep understanding of social platforms, social best practices, and the evolving digital landscape.
Experience developing insight-driven strategies rooted in consumer behavior, culture, and business objectives.
Strong understanding of agency operations, including staffing, scoping, account planning, and team resourcing.
Ability to turn recommendations into actionable plans and inspire cross-functional teams to bring them to life.
Experience using social analytics and performance data to inform strategy and optimize results.
Entrepreneurial mindset with a passion for growing business, developing talent, and pushing work to be best-in-class.

Nice To Haves

Experience in social marketing strategy within an agency environment.

Responsibilities

Lead social strategy across a portfolio of brands, ensuring work is strategically sound, culturally relevant, and aligned with client business goals.
Serve as a senior client partner and trusted strategic advisor, building strong relationships with senior stakeholders.
Present recommendations, business updates, and Quarterly Business Reviews (QBRs) to executive-level audiences.
Partner with creative, analytics, account, influencer, and project management teams to develop integrated social marketing programs.
Oversee always-on social programs, community engagement efforts, and larger campaign initiatives across owned and earned channels.
Develop social strategies and campaign roadmaps grounded in consumer, category, and cultural insights.
Identify emerging social trends, platform opportunities, and cultural moments that can be leveraged on behalf of clients.
Drive business growth by uncovering incremental opportunities and expanding client partnerships.
Help shape staffing plans, team structures, scopes, and overall account operations.
Lead, mentor, and develop a team of approximately 15 people, including Managers, Strategists, Associate Directors, and Analytics leaders.
Provide senior-level guidance and oversight while remaining hands-on in refining and elevating strategic work.
Foster a collaborative culture that encourages creativity, accountability, and professional growth.