Group Strategy Director
About The Position
Inside Ideas is seeking a Group Strategy Director to lead strategy for a portfolio of more than 20 beverage brands across the United States and Canada. The role sets strategic direction across paid and organic social, creator and influencer programs, community management, and related work, while building and running a high-performing team of strategists and community managers. The director establishes frameworks, quality standards, and working practices to keep the portfolio strategically coherent, culturally relevant, and focused on measurable outcomes. As a member of the Leadership Team, the Group Strategy Director partners with Creative, Production, and Account teams and contributes to the studio’s direction, growth agenda, and commercial performance. The role is the primary strategic voice in senior client conversations, translating business objectives into strategy and developing trusted client partnerships. It also champions the responsible integration of AI tools and emerging platforms into the team’s work.
Requirements
- At least 10 years of experience in social and cultural strategy in agency and/or in-house brand settings.
- Proven success leading and developing strategy teams across multiple brands.
- Strong brand and communications strategy fundamentals, with social as a core area of expertise.
- Deep expertise across paid social, organic social, creator and influencer work, and 360 campaigns.
- A proven track record of setting strategic direction across complex, multi-brand portfolios and guiding always-on and reactive social work.
- Demonstrated ability to build, manage, and inspire a multidisciplinary team with an inclusive, outcome-focused approach and commitment to talent development.
- Ability to lead collaboratively across strategy, creative, production, account, and data functions as part of a senior studio leadership team.
- Senior client management experience, including presenting and influencing at brand director and CMO level, managing multi-brand relationships, and building partnerships grounded in trust, strategic rigor, and commercial understanding.
- Ability to draw strategic insight from performance data, set meaningful KPIs, use measurement to improve work, and articulate learnings to internal teams and clients.
- Proven integration of generative AI tools across strategy workflows, with sound judgment about their effects on strategic quality, brand authenticity, and community trust.
- Confidently lead conversations about culture, platform evolution, and creative innovation.
Responsibilities
- Lead the Strategy department, manage strategists and community managers, set a clear vision, build a high-performance culture, and develop talent.
- Own social strategy direction across more than 20 beverage brands in the United States and Canada, developing channel strategies, audience frameworks, and content philosophies across paid social, organic social, creator and influencer work, and community management.
- Establish and uphold strategic quality standards by reviewing and elevating work from brief through execution and reporting, using performance data and cultural insights to set KPIs and drive continuous improvement.
- Develop specialist practices across the portfolio, including community management, creator and influencer strategy, and measurement and reporting.
- Serve as the primary strategic voice with senior client stakeholders, building long-term partnerships and presenting to brand, marketing, and leadership teams.
- Partner with the Leadership Team on operational planning, resourcing, new business development, and the studio’s growth agenda.
- Champion responsible use of AI tools and emerging platforms, build team capability, and set quality standards for AI-assisted work.
- Stay current on social trends and platform shifts and share insights with clients and teams.
- Draw strategic insight from performance data, set meaningful KPIs, and use measurement to improve work and communicate learnings.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
