Group Director, Experience Strategy
About The Position
The Group Director of Experience Strategy is an expert in omnichannel and personalized experiences, leading internal and external workstreams across individual brands and portfolios. As the day-to-day lead for assigned brands, this role builds relationships and collaborates with varied stakeholders to ensure customer experiences meet business goals, address user needs, and provide clients with an innovative edge. The role leads execution of core and advanced Experience Strategy deliverables, including website/IVA strategy, omnichannel plans, and content plans and recommendations. It considers end-user needs and user flows to reduce friction, identify emotional connection points, and support accessibility and inclusivity. The Group Director ensures alignment with overall brand strategy and develops tactical briefs and implementation documentation for program execution. The role also assesses omnichannel maturity and enables transformation and modular readiness across brands. The Group Director analyzes qualitative and quantitative data to develop actionable insights, data-backed stories, and strategic recommendations for clients. The role supports organic growth and new-business initiatives, collaborates with senior leadership to develop innovative deliverables, and demonstrates commitment to diversity, equity, and inclusion through ongoing development, inclusive behaviors, and proactive bias management. Other duties may be assigned.
Requirements
- Bachelor’s degree in marketing, communications, or a related field.
- 10 or more years of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field.
- Oncology experience is required due to the client assignment.
- Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries.
- Exceptional communication and presentation skills, including the ability to clearly articulate complex ideas to diverse audiences and senior stakeholders.
- Deep understanding of and experience creating omnichannel experiences in pharma for HCPs and patients/caregivers.
- Strong analytical skills and proven experience using data and customer research to inform strategic decisions.
- Expertise with Microsoft Office tools such as PowerPoint, Word, and Excel.
- Proficiency with digital collaboration and journey-mapping tools such as Miro, Mural, and Airtable.
- Working knowledge of marketing automation and CRM platforms such as Veeva, Salesforce Marketing Cloud, and Adobe.
- Adeptness at using AI systems and frameworks.
Responsibilities
- Lead the execution of core and advanced Experience Strategy deliverables, including website/IVA strategy, omnichannel plans, and content plans and recommendations.
- Understand end-user needs and examine user flows to reduce friction, identify emotional connection points, and ensure optimal accessibility and inclusivity.
- Ensure alignment with overall brand strategy and create tactical briefs and implementation documentation for program execution.
- Determine omnichannel maturity and enable transformation and modular readiness across brands.
- Analyze qualitative and quantitative data to generate actionable insights and translate them into compelling, data-backed stories and strategic recommendations for clients.
- Support the manager and Experience Strategy leadership on organic growth and new-business initiatives.
- Collaborate with senior leadership to define and develop innovative deliverables that drive client success and agency growth.
- Demonstrate commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
- Perform other duties as assigned.
Benefits
- EVERSANA states it provides competitive salaries and benefits for all employees; details about the benefits package are available on its careers website.
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What This Job Offers
Job Type
Full-time
Career Level
Director
