Director, Social Marketing

LinkedIn • New York, NY

4d • $179,000 - $280,000 • Hybrid

About The Position

LinkedIn is seeking a Director, Social Marketing to lead and evolve global social strategy for enterprise and consumer audiences. The role sits within the Social, Creator & Partnerships team, which drives marketing impact through strategic partnerships, creator collaboration, and LinkedIn’s owned social presence. The director will advance how social marketing is defined, executed, and measured, bringing deep social marketing expertise, platform fluency, and a record of building modern, performance-driven systems that scale across audiences and business priorities.

The position is hybrid, performed from home and a LinkedIn office on select days according to business needs. It will be based in New York or San Francisco. The leader will build and develop a global team, establish operating systems that support effective execution, and work across functions to connect social activity with brand and business outcomes.

Requirements

• 10+ years of experience in social, digital, or brand marketing.
• Experience leading social strategy at scale across multiple audiences; B2B and B2C experience preferred.
• Experience managing and developing high-performing teams.
• Proven track record of driving measurable impact through social marketing.

Nice To Haves

• Deep social marketing expertise and a strong point of view on how platforms, creators, and communities drive influence.
• Strong platform fluency across LinkedIn, YouTube, TikTok, Instagram/Meta, Reddit, and emerging channels.
• Ability to define success beyond engagement, including brand lift, demand generation, and business impact.
• Familiarity with social intelligence, analytics, and measurement frameworks such as attribution or MMM.
• Experience building or transforming social programs, operating models, or teams.
• Strong strategic thinking paired with operational execution at scale.
• Deep understanding of internet culture and how content travels across platforms.
• Demonstrated cross-functional leadership and communication skills.
• Operational rigor.
• Stakeholder management.
• Executive communications.
• Leadership, including inclusive leadership.
• Strategic partnership and thinking.

Responsibilities

• Define and lead LinkedIn’s global social marketing strategy across enterprise and consumer audiences.
• Translate brand and business priorities into differentiated social strategies and programs.
• Identify where and how LinkedIn should participate in culture to drive relevance and impact.
• Build and evolve a platform-native social engine across LinkedIn, YouTube, TikTok, Instagram/Meta, Reddit, and emerging platforms.
• Establish effective approaches to content, distribution, and community engagement.
• Lead the development of always-on social activity and tentpole moments.
• Define and operationalize measurement frameworks connecting social performance to brand and business outcomes.
• Use data, insights, and social intelligence to optimize strategy continuously.
• Set success metrics that extend beyond engagement to reflect impact.
• Partner with Paid Media, Comms, Editorial, and Partnerships teams on integrated planning and execution.
• Influence upstream planning so social is embedded early in key initiatives.
• Lead, develop, and scale a high-performing global team.
• Set a high bar for quality, clarity, and execution.
• Build systems and processes that enable speed, consistency, and innovation.
• Drive testing and learning across platforms, formats, and tools.
• Identify and scale opportunities to expand reach and influence.

Benefits

• Annual performance bonus may be included in the total compensation package.
• Stock may be included in the total compensation package.
• Benefits may be included in the total compensation package.
• Other applicable incentive compensation plans may be included in the total compensation package.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed