Director, Social

Highwire•New York, MA

1d•$110,000 - $150,000•Remote

About The Position

Highwire is seeking a Director of Social to join its integrated solutions team and develop and execute social media strategies for technology and healthcare clients. The role leads campaigns across paid, earned, shared, and owned channels, using organic and paid social expertise to deliver measurable results. The Director collaborates with clients and internal account, creative, and integrated teams, provides strategic counsel, monitors campaign performance, and identifies opportunities to optimize work. The role also supports and mentors junior team members and contributes to the growth of the agency’s social media practice. The ideal candidate is an experienced social media strategist with agency experience and a record of successful campaigns, particularly for B2B clients in technology or healthcare. They stay current on platform and industry developments, manage multiple projects and deadlines, communicate recommendations clearly, and collaborate effectively across teams. The position offers a salary range of $110,000 to $150,000, with the final offer based on factors including education, experience, skills, training, internal equity, and local market data. Highwire offers remote and hybrid work options depending on location. Hybrid employees within commuting distance of the New York or San Francisco offices work onsite three days per week. Fully remote hiring is available in listed states and Washington, D.C.; candidates must reside in an eligible location at hire.

Requirements

At least 7 years of social media strategy experience and agency experience, focused on B2B clients in technology or healthcare.
Proven success creating and executing social campaigns that drive engagement and deliver results.
Strong understanding of organic and paid social strategies, with experience across a variety of platforms.
Solid understanding of digital marketing and its role in a broader social strategy.
Ability to adapt strategies to client goals, audience insights, and performance data.
Excellent communication skills, including the ability to present ideas and insights clearly to clients and internal teams.
Strong project management skills and ability to manage multiple campaigns and meet deadlines.
Collaborative approach and ability to work with creative and account teams.
Residence at hire in one of the listed eligible locations.

Responsibilities

Develop and implement social media strategies aligned with client goals across paid, earned, shared, and owned media channels.
Collaborate with account and creative teams to create high-quality social content that resonates with audiences and drives engagement.
Build client relationships, provide strategic counsel, and ensure social initiatives achieve measurable success.
Track industry trends and emerging platforms, refine strategies, and suggest new approaches for campaigns.
Coordinate with internal teams to execute campaigns, manage timelines, and meet quality standards.
Monitor, analyze, and report campaign performance, providing actionable optimization recommendations.
Mentor junior team members by providing guidance and feedback.
Prioritize and manage campaign timelines to deliver work on time and exceed client expectations.
Contribute to internal training on trends, best practices, and social media tools.
Participate in networking events, industry seminars, and conferences to build relationships and stay current.
Set and track personal development goals with a manager and pursue opportunities for professional growth.
Stay up to date on social media trends and best practices through professional development.