Director, Social

Highwire•San Francisco, CA

1d•$110,000 - $150,000•Hybrid

About The Position

Highwire is seeking a Director of Social to join its integrated solutions team and develop and execute social media strategies for technology and healthcare clients. The role works closely with clients and internal teams to create innovative campaigns that achieve measurable results and contribute to the growth of the agency’s social media practice. The Director will provide strategic counsel to clients, guide campaign creative and execution across paid, earned, shared, and owned media, and use performance data to refine campaigns. The position also involves mentoring junior team members, collaborating with integrated teams, managing multiple projects and timelines, and staying current with social media trends and platforms. The role offers a flexible hybrid work model or fully remote work for candidates residing in specified states. Candidates within commuting distance of the New York or San Francisco offices follow a hybrid schedule of three in-office days per week.

Requirements

At least 7 years of social media strategy and agency experience, with a focus on B2B clients in technology or healthcare.
Proven success creating and executing social campaigns that drive engagement and deliver results.
Strong understanding of organic and paid social strategies and experience across a variety of platforms.
Solid understanding of digital marketing and its role in a broader social strategy.
Ability to adapt strategies based on client goals, audience insights, and performance data.
Excellent communication skills and ability to present ideas and insights clearly to clients and internal teams.
Strong project management skills, including the ability to manage multiple campaigns and meet deadlines.
Collaborative approach to working with creative and account teams.

Responsibilities

Develop and implement social media strategies aligned with client goals across paid, earned, shared, and owned media channels.
Collaborate with account and creative teams to produce high-quality social content that resonates with target audiences and drives engagement.
Build client relationships, provide strategic counsel, and ensure social initiatives achieve measurable success.
Monitor social media trends and emerging platforms, refine strategies, and suggest new approaches for client campaigns.
Coordinate with internal teams to manage campaign timelines and ensure seamless execution and quality standards.
Monitor, analyze, and report campaign performance, providing actionable insights and optimization recommendations.
Mentor junior team members by providing guidance and feedback.
Prioritize and manage campaign timelines so work is delivered on time and exceeds client expectations.
Contribute to internal training on trends, best practices, and social media tools.
Participate in networking events, industry seminars, and conferences to build relationships and stay current on industry developments.
Set and track personal development goals with a manager and pursue professional development opportunities.