Director, Social

Highwire•San Francisco, CA

19h•Hybrid

About The Position

Highwire is seeking a Director of Social to join its integrated solutions team and develop and execute social media campaigns for technology and healthcare clients. The role is responsible for creating social strategies that achieve measurable results and working closely with clients and internal teams to deliver successful campaigns across paid, earned, shared, and owned channels. The Director will provide strategic counsel, guide creative development, track performance, and recommend optimizations. The role also includes mentoring junior colleagues and helping grow the agency’s social media practice. The position involves managing multiple campaigns and timelines, contributing to internal training, staying current on social trends and tools, and participating in industry networking and development opportunities. Highwire offers remote or hybrid work depending on location. Employees within commuting distance of its New York City or San Francisco offices work in the office three days per week; fully remote roles are available only in specified states and Washington, D.C.

Requirements

At least 7 years of social media strategy experience, including agency experience, with a focus on B2B clients in technology or healthcare.
Proven success creating and executing social campaigns that drive engagement and deliver results.
Strong understanding of organic and paid social strategies and experience across a variety of platforms.
Solid understanding of digital marketing and its role in a broader social strategy.
Ability to adapt strategies based on client goals, audience insights, and performance data.
Excellent communication skills and ability to clearly present ideas and insights to clients and internal teams.
Strong project management skills, including the ability to manage multiple campaigns and meet deadlines.
Collaborative approach when working with creative and account teams.
Applicants must reside in one of the listed eligible locations at the time of hire.

Responsibilities

Develop and implement social media strategies aligned with client goals across paid, earned, shared, and owned media channels.
Collaborate with account and creative teams to produce high-quality social content that engages target audiences.
Build client relationships, provide strategic counsel, and ensure social initiatives achieve measurable results.
Monitor social media trends and emerging platforms, refining strategies and proposing new approaches for client campaigns.
Coordinate with internal teams to execute campaigns, manage timelines, and meet quality standards.
Monitor, analyze, and report on campaign performance, providing actionable insights and optimization recommendations.
Mentor junior team members by providing guidance and feedback.
Prioritize and manage campaign timelines to deliver work on time and meet or exceed client expectations.
Contribute to internal training on trends, best practices, and social media tools.
Participate in networking events, industry seminars, and conferences.
Set and track personal development goals with a manager and pursue professional development opportunities.