Director, Social

Highwire•New York, NY

1d•$110,000 - $150,000•Hybrid

About The Position

Highwire is seeking an experienced Director of Social to join its integrated solutions team and develop and execute social media strategies for technology and healthcare clients. The role leads innovative campaigns across paid, earned, shared, and owned media, working closely with clients and internal teams to achieve measurable results. It includes providing strategic counsel, directing social content, monitoring campaign performance, and recommending optimizations. The Director will also mentor junior colleagues and contribute to the growth of the agency’s social media practice. The position calls for a seasoned social media strategist with agency experience and a focus on B2B clients in technology or healthcare. The successful candidate will stay current with social trends and platforms, manage multiple campaigns and timelines, and collaborate effectively with account and creative teams. Additional work includes supporting internal training, participating in industry and networking events, and setting development goals with a manager. Highwire offers hybrid work for candidates within commuting distance of its New York City or San Francisco offices, with three in-office days per week, and fully remote roles in specified states. Candidates must reside in one of the listed locations at the time of hire. The stated salary range is $110,000 to $150,000, with the final offer dependent on factors including education, experience, skills, training, internal equity, and local market data.

Requirements

At least 7 years of social media strategy experience, including agency experience and a focus on B2B clients in technology or healthcare.
Demonstrated success creating and executing social campaigns that drive engagement and deliver results.
Strong understanding of organic and paid social strategies and experience across a variety of platforms.
Solid understanding of digital marketing and its role in a broader social strategy.
Ability to adapt strategies based on client goals, audience insights, and performance data.
Excellent communication skills and ability to present ideas and insights clearly to clients and internal teams.
Strong project management skills, including managing multiple campaigns and meeting deadlines.
Collaborative approach to working with creative and account teams.

Responsibilities

Develop and implement social media strategies aligned with client goals across paid, earned, shared, and owned media channels.
Collaborate with account and creative teams to produce social content that resonates with target audiences and drives engagement.
Build client relationships, provide strategic counsel, and ensure initiatives achieve measurable success.
Track social media trends and emerging platforms, refine strategies, and suggest new approaches for client campaigns.
Coordinate with internal teams to execute campaigns, manage timelines, and meet quality standards.
Monitor and report on campaign performance, providing actionable insights and optimization recommendations.
Mentor junior team members by offering guidance and feedback.
Prioritize and manage campaign timelines to deliver work on time and exceed client expectations.
Contribute to internal training on trends, best practices, and social media tools.
Participate in networking events, industry seminars, and conferences.
Set and track personal development goals with a manager and pursue professional development opportunities.