Director, Site Merchandising & Experience

1-800-FLOWERS.COM, INC. • Jericho, VT

5d • $150,000 - $170,000

About The Position

The Director, Site Merchandising & Experience leads the end-to-end digital merchandising strategy across 1800Flowers.com’s portfolio of digital brands and desktop and mobile experiences. The role is responsible for organizing and presenting products, promotions, content, and customer journeys to improve the customer experience while driving growth, conversion, and revenue.

The Director optimizes product discovery and the shopping experience across homepages, landing pages, navigation, search results, category and product detail pages, recommendations, upsell, and cross-sell. The role uses analytics, customer insights, experimentation, and A/B testing to guide decisions and improve performance. It also leads seasonal and promotional site planning and execution, and develops a team responsible for site merchandising and product information management.

This position works closely with Product, UX/UI, Technology, Marketing, Creative, Analytics, Merchandising, and business leaders. The expected salary range is $150,000–$170,000 annually; actual compensation depends on experience, skills, internal equity, and other factors permitted by law. Comprehensive health, wellness, and additional benefits are offered to eligible full-time team members, with eligibility varying by location, average hours worked, and length of service.

Requirements

• Bachelor's degree in Business, Marketing, Merchandising, Digital Commerce, or a related field, or equivalent experience.
• 8+ years of progressive experience in e-commerce, site merchandising, digital merchandising, online retail, or related disciplines.
• 3+ years of leadership experience managing teams and/or large cross-functional digital initiatives.
• Proven success developing merchandising strategies that improve conversion, product discovery, customer engagement, average order value, and revenue growth.
• Deep understanding of e-commerce customer journeys, onsite search, navigation, taxonomy, filtering, category management, product presentation, recommendations, and promotional placement.
• Experience leading seasonal campaigns, major promotional events, product launches, and high-volume e-commerce periods.
• Strong analytical skills and ability to use performance data to drive business decisions.
• Experience with A/B testing, personalization strategies, recommendation engines, and conversion optimization programs.

Nice To Haves

• Experience in multi-brand, high-volume e-commerce environments.
• Strong executive communication and stakeholder management skills.
• Ability to balance customer experience goals with commercial performance objectives.
• Proven track record of leading teams through growth, change, and digital transformation initiatives.

Responsibilities

• Define and execute a comprehensive site merchandising strategy across the portfolio of digital brands.
• Determine how products, categories, content, promotions, and gifting solutions are organized and presented throughout the customer journey.
• Own merchandising across homepages, landing pages, navigation, search results, category pages, product detail pages, recommendations, upsell, and cross-sell experiences.
• Create customer-centric shopping paths based on gifting occasions, recipient needs, price points, delivery requirements, and seasonal trends.
• Establish merchandising standards, governance, processes, and best practices across digital properties.
• Optimize navigation, taxonomy, search, filtering, sorting logic, content hierarchy, and product sequencing.
• Partner with Product, UX/UI, Technology, Marketing, Creative, Analytics, and Merchandising teams to deliver seamless customer experiences.
• Identify customer friction points and implement solutions to improve product discovery, personalization, engagement, and conversion.
• Translate business objectives and customer needs into scalable site enhancements and digital experience improvements.
• Use analytics and customer insights to improve conversion, revenue per visitor, average order value, engagement, and retention.
• Develop a culture of testing, learning, and optimization through experimentation and A/B testing.
• Analyze customer behavior, product performance, promotional effectiveness, and profitability indicators to guide decisions.
• Present insights, recommendations, and business impact to senior leadership and key stakeholders.
• Own site planning and execution for major holidays, gifting events, promotional campaigns, and product launches.
• Coordinate merchandising priorities, promotional calendars, content updates, inventory considerations, and operational readiness.
• Partner with business leaders to ensure strategic products and initiatives receive visibility and impact.
• Stay current with industry trends and recommend merchandising and experience enhancements.
• Lead, coach, and develop a team responsible for site merchandising and product information management.
• Establish clear team goals, accountability, and performance expectations.
• Foster collaboration, analytical thinking, customer-centric decision-making, and operational excellence.
• Communicate strategy, priorities, risks, and performance updates across the organization.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• 401(k)
• Disability insurance
• Comprehensive health, wellness, and additional benefits for eligible full-time team members

What This Job Offers

• Job Type: Full-time
• Career Level: Director