Director, Site Merchandising & Experience

1-800-Flowers Family of Brands

5d

About The Position

The Director, Site Merchandising & Experience leads end-to-end digital merchandising strategy across 1800Flowers.com’s portfolio of gifting brands and desktop and mobile experiences. The role oversees how products, promotions, content, and customer journeys are presented to help customers discover and shop while supporting growth, conversion, and revenue.

The director develops customer-centric shopping paths and merchandising standards, improves site navigation and product discovery, and partners with Product, UX/UI, Technology, Marketing, Creative, Analytics, Merchandising, and business leaders. The role uses customer insights, analytics, experimentation, and A/B testing to improve performance, and leads site planning for seasonal events, promotions, and product launches.

The position also leads, coaches, and develops a team responsible for site merchandising and product information management, establishing goals, accountability, and performance expectations while fostering collaboration and operational excellence.

Requirements

• Bachelor’s degree in Business, Marketing, Merchandising, Digital Commerce, or a related field, or equivalent experience.
• At least 8 years of progressive experience in e-commerce, site merchandising, digital merchandising, online retail, or related disciplines.
• At least 3 years of leadership experience managing teams and/or large cross-functional digital initiatives.
• Proven success developing merchandising strategies that improve conversion, product discovery, customer engagement, average order value, and revenue growth.
• Deep understanding of e-commerce customer journeys, onsite search, navigation, taxonomy, filtering, category management, product presentation, recommendations, and promotional placement.
• Experience leading seasonal campaigns, major promotional events, product launches, and high-volume e-commerce periods.
• Strong analytical skills and ability to use performance data to drive business decisions.
• Experience with A/B testing, personalization strategies, recommendation engines, and conversion optimization programs.

Nice To Haves

• Experience in multi-brand, high-volume e-commerce environments.
• Strong executive communication and stakeholder management skills.
• Ability to balance customer experience goals with commercial performance objectives.
• Proven track record of leading teams through growth, change, and digital transformation initiatives.

Responsibilities

• Define and execute site merchandising strategy across the company’s digital brands.
• Organize and present products, categories, content, promotions, and gifting solutions throughout the customer journey.
• Own merchandising across homepages, landing pages, navigation, search results, category pages, product detail pages, recommendations, upsell, and cross-sell experiences.
• Create customer-centric shopping paths based on gifting occasions, recipient needs, price points, delivery requirements, and seasonal trends.
• Establish merchandising standards, governance, processes, and best practices across digital properties.
• Optimize navigation, taxonomy, search, filtering, sorting logic, content hierarchy, and product sequencing.
• Partner with Product, UX/UI, Technology, Marketing, Creative, Analytics, Merchandising, and other teams to deliver seamless customer experiences.
• Identify customer friction points and implement solutions that improve discovery, personalization, engagement, and conversion.
• Translate business objectives and customer needs into scalable site enhancements and digital experience improvements.
• Use analytics and customer insights to improve conversion, revenue per visitor, average order value, engagement, and retention.
• Promote experimentation, A/B testing, and a culture of testing, learning, and optimization.
• Analyze customer behavior, product performance, promotional effectiveness, and profitability indicators to guide decisions.
• Present insights, recommendations, and business impact to senior leadership and stakeholders.
• Own site planning and execution for major holidays, gifting events, promotional campaigns, and product launches.
• Coordinate merchandising priorities, promotional calendars, content updates, inventory considerations, and operational readiness.
• Partner with business leaders to maximize the visibility and impact of strategic products and initiatives.
• Monitor industry trends and recommend merchandising and experience enhancements.
• Lead, coach, and develop a team responsible for site merchandising and product information management.
• Establish team goals, accountability, and performance expectations; communicate strategy, priorities, risks, and performance updates across the organization.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• 401(k)
• Disability insurance
• Comprehensive health, wellness, and additional benefits for eligible full-time team members

What This Job Offers

• Job Type: Full-time
• Career Level: Director