Senior Manager, Site Merchandising & Experience

Veronica Beard•New York, NY

12h•$110,000 - $125,000•Onsite

About The Position

The Senior Manager, Site Merchandising & Experience leads site merchandising strategy and execution across Veronica Beard’s e-commerce sites, connecting product storytelling with commercial performance. The role uses customer insights, selling trends, and inventory availability to improve product discovery, conversion, and category productivity. It is based in the New York Corporate Office, reports to the SVP of E-Commerce, and manages an Associate Site Merchandiser and Assistant Site Merchandiser. The Senior Manager partners cross-functionally with Digital Marketing, Creative, Merchandising, Planning, Analytics, Digital Product, and international stakeholders. The role oversees product readiness and launches; merchandising across products, navigation, search, filters, landing pages, and linking; site quality assurance; promotional execution; and localized experiences. It also owns merchandising performance analysis, seasonal and campaign hindsight, testing priorities, team workflow, and the development of the site merchandising team.

Requirements

Bachelor’s degree.
7+ years of directly relevant e-commerce merchandising experience, preferably within fashion or luxury, with demonstrated ownership of site performance and results.
Experience managing and developing direct reports.
Strong analytical skills and the ability to translate selling and customer behavior data into clear decisions and measurable improvements.
Experience with Shopify, web analytics, site search, merchandising tools, and experimentation platforms.
Strong proficiency in Excel and PowerPoint.
Strong product judgment and fashion sensibility, with an understanding of brand positioning and customer needs.
Excellent organizational and problem-solving skills, with the ability to prioritize competing business needs.
Strong communication and collaboration skills, including the ability to present a clear point of view and influence cross-functional partners.

Responsibilities

Oversee end-to-end product readiness and launch execution, including imagery, copy, product data, inventory checks, uploads, and site QA.
Own merchandising strategy for products, navigation, search and filters, marketing landing pages, and linking strategy.
Develop and refine category strategies based on customer behavior, selling trends, inventory depth, and seasonal priorities; identify underperforming areas and lead action plans to improve discovery, conversion, and sell-through.
Oversee seasonal campaigns and category launches, translating business priorities into cohesive storytelling and premium product presentation.
Lead merchandising execution for gift guides, new categories, content pages, and other strategic initiatives.
Establish QA standards and oversee ongoing site reviews, proactively identifying and resolving merchandising and content issues.
Ensure accurate promotion execution through proper setup, testing, and deployment.
Partner with international stakeholders to localize assortments, product placement, seasonal storytelling, and landing pages based on regional demand and inventory availability.
Partner with Digital Product and Brand Marketing on SEO and GEO enhancements, including site taxonomy, collection content, product information, and internal linking.
Coach and develop the site merchandising team, establishing responsibilities, performance expectations, and development goals.
Own the merchandising calendar and team workflow, balancing launches, daily trading priorities, testing, and longer-term initiatives.
Use conversion, add-to-cart rate, revenue per session, and category performance to identify opportunities, prioritize actions, and measure results.
Lead seasonal and campaign hindsight analyses, identifying drivers of results and applying learnings to future launches.
Build and prioritize a merchandising testing roadmap with Digital Product and Analytics.
Evaluate the impact of merchandising actions and communicate findings and recommendations to senior stakeholders.
Partner with Creative on e-commerce product shoots, ensuring sample readiness, appropriate product presentation, and timely delivery of launch assets.
Partner with Email and Digital Marketing on product selections, landing pages, and campaign destinations, using performance insights to improve alignment between marketing and the site experience.
Own merchandising requirements, business priorities, and adoption for site enhancements, partnering with Digital Product on technical delivery and alignment with the broader product roadmap.
Help evaluate merchandising and search tools with Digital Product and relevant vendors.
Build relationships across Merchandising, Planning, Creative, Analytics, and international teams to align priorities and support consistent execution.