Senior Manager, DTC Site Experience & Operations

Compana Pet Brands•Chesterfield, MO

8d•Remote

About The Position

Compana Pet Brands is seeking a Senior Manager, DTC Site Experience & Operations to own the day-to-day performance, health, and commercial readiness of the Bullymake and Dinovite digital storefronts. The role leads site experience, merchandising, ecommerce operations, conversion optimization, forecasting support, and customer service partnership activities to deliver seamless customer journeys, profitable growth, and operational readiness across direct-to-consumer channels. The position owns the customer experience across the storefront journey and translates approved brand, assortment, pricing, and promotional strategies into effective onsite experiences. It manages product setup, merchandising, offers, pricing, inventory messaging, promotional placement, and launch readiness. The role also develops and executes a prioritized conversion-rate optimization and experimentation program, using behavioral data, funnel analysis, customer feedback, support contacts, reviews, and competitive insights to identify opportunities and improve results. As the business owner and primary administrator for the ecommerce platform and supporting site tools, the Senior Manager monitors site health, checkout performance, integrations, and customer-impacting issues, coordinating defect and incident resolution and stakeholder updates. The role supports the DTC Director with demand forecasts for the Bullymake and Dinovite businesses, provides forecasting inputs, and monitors performance against forecast for risks, opportunities, inventory constraints, and demand changes. It also owns the day-to-day business relationship with the DTC customer service team, ensuring readiness for launches, promotions, pricing changes, and other customer-impacting events. This is a remote position limited to approved U.S. states, with travel limited to 1–2 times per year.

Requirements

Bachelor's degree in Marketing, Advertising, Communication, Business, or a related field.
8+ years of progressive experience in DTC ecommerce, site experience, digital merchandising, ecommerce operations, or conversion optimization.
Demonstrated ownership of a meaningful consumer ecommerce storefront.
Strong understanding of onsite merchandising, product detail pages, promotional execution, cart and checkout experiences, and mobile commerce.
Experience building and managing a structured experimentation and conversion-rate optimization program.
Hands-on proficiency with a major ecommerce platform, including Shopify and its supporting technology ecosystem.
Experience with CMS, analytics, testing, personalization, product-information, subscription, payment, and customer-experience tools; examples include VWO, Recharge, Order Groove, GA4, and Klaviyo.
Experience contributing to ecommerce forecasts, demand plans, promotional projections, or commercial planning.
Experience managing developers, agencies, or other external technology partners.
Effective verbal and written communication in English.

Nice To Haves

Experience in pet care, consumables, subscription commerce, wellness, or another repeat-purchase category is strongly preferred.

Responsibilities

Own the day-to-day customer experience across homepages, landing pages, navigation, collection pages, product detail pages, cart, and checkout.
Translate approved brand, assortment, pricing, and promotional strategies into effective onsite experiences.
Manage product setup, merchandising, offers, pricing, inventory messaging, promotional placement, and launch readiness.
Build and manage a prioritized conversion-rate optimization roadmap.
Identify friction and opportunities using behavioral data, funnel analysis, customer feedback, support contacts, reviews, and competitive insights.
Develop and execute A/B and multivariate tests, measure results, document learnings, and scale successful experiences across the customer journey.
Serve as the business owner and primary administrator for the ecommerce platform and supporting site tools.
Monitor site health, checkout performance, integrations, and customer-impacting issues; coordinate timely resolution of defects and incidents and communicate updates to stakeholders.
Assist the DTC Director in developing and maintaining demand forecasts for the Bullymake and Dinovite DTC businesses.
Provide timely forecasting inputs based on site performance, promotional plans, product launches, subscription trends, conversion assumptions, and emerging customer behavior.
Monitor performance against forecast and identify risks, opportunities, inventory constraints, and demand changes that may affect customer experience, revenue, or promotional plans.
Own the day-to-day business relationship with the DTC customer service team and ensure it is equipped for product launches, promotions, pricing changes, and other customer-impacting events.
Travel 1–2 times per year.