Director, Visual Merchandising & Store Experience

Signet Jewelers • Irving, TX

2d

About The Position

Signet Jewelers is seeking a Director, Visual Merchandising & Store Experience to lead its visual merchandising team and define the creative strategy and vision for its retail environments. The role develops and executes retail concepts, including store formats, signage systems, planograms, and store visual merchandising programs, while creating cohesive, scalable experiences across the store fleet. It balances intuitive promotional flows with core product displays and destinations to guide the customer journey while maintaining elevated brand expression.

The director leads creative visual strategy across product displays, windows, team-member execution communications, signage, and planograms. In partnership with Buying, Merchandising, Marketing, and Store Operations, the role develops design principles, visual merchandising guidelines, scalable store experiences, seasonal initiatives, and campaign collateral and rollout systems. It also oversees operational execution, including agency and vendor coordination, fixture and signage production, budgets, timelines, field communications, and presentations of proposals and performance to leadership.

The role inspires and develops the team, builds training and communication tools, and aligns cross-functional stakeholders around a unified retail experience. Travel is required as needed.

Requirements

• Bachelor's degree in Visual Merchandising, Design, or a related field.
• At least 10 years of corporate-level Visual Merchandising experience.
• At least 2 years in a senior management or director-level role.
• Track record of building scalable merchandise support systems.
• Experience designing customer journey flows and wayfinding systems in a retail environment.
• Track record leading complex, strategically important creative projects across multiple store formats and markets.
• Leadership experience spanning Visual Merchandising, Window Design, Retail Events, In-Store Communications, and Product Mapping/Storytelling.
• Experience in fashion, beauty, accessories, jewelry, or similar consumer brand environments.
• Proficiency in MS Office, Adobe Photoshop, and Illustrator.
• Excellent communication, presentation, and storytelling skills, with the ability to align and inspire creative teams and cross-functional stakeholders.
• Ability to travel as needed.

Nice To Haves

• Familiarity with retail technology platforms.

Responsibilities

• Define and lead creative visual strategy for product displays, windows, team-member execution communications, signage, and planograms, ensuring alignment with brand identity, calendar, and business objectives.
• Collaborate with Buying and Merchandising to assess how new products fit existing display formats and implement updates as needed.
• Develop design principles and signage systems in partnership with Marketing.
• Build and maintain visual merchandising guidelines and creative styling direction for stores.
• Lead development of scalable store experiences encompassing fixtures, decor, windows, music, and signage.
• Elevate visual storytelling across fashion, bridal, and promotional product destinations.
• Design and implement promotional strategies that guide shoppers from awareness through conversion using clear messaging hierarchy, wayfinding, and product placement.
• Develop scalable in-store marketing campaign collateral and rollout systems for holiday programs in partnership with operations, marketing, and merchandising teams.
• Partner with Marketing and Merchandising to develop seasonal visual initiatives supporting product, collection, and promotional priorities.
• Manage agency teams, internal creative teams, and vendors, balancing budgets, resources, and stakeholder input.
• Implement visual merchandising best practices across stores, special events, and seasonal implementations using directives and field communication tools.
• Oversee fixture and signage program production, including timelines, vendors, and budgets.
• Present visual merchandising proposals and performance at the leadership level.
• Inspire, guide, and develop the team through clear direction, empathy, and strong leadership.
• Provide training and tools for consistent field implementation of brand and visual standards; evaluate training effectiveness and update programs as needed.
• Create communication tools that support consistent understanding and execution of in-store merchandise presentation and campaign rollouts.
• Collaborate with Marketing, Merchandising, and Store Operations to align stakeholders around a unified retail experience vision.

What This Job Offers

• Job Type: Full-time
• Career Level: Director