Director, Visual Merchandising & Store Experience

Signet Jewelers • Irving, TX

1d

About The Position

Signet Jewelers is seeking a Director, Visual Merchandising & Store Experience to lead its visual merchandising team and define the creative strategy and vision for its retail environments. This senior leader will develop and execute retail concepts, including store formats, signage systems, planogramming, and comprehensive visual merchandising programs, creating cohesive and scalable experiences across the store fleet. The role balances intuitive promotional flows with core product displays and destinations that guide the customer journey while maintaining the elevated expression of the brands.

The Director will lead visual strategy across product displays, windows, signage, planograms, and team-member communications; develop brand standards and scalable store experiences; and partner with Marketing, Buying, Merchandising, and Store Operations on seasonal initiatives and campaign rollouts. The role also oversees agencies, creative teams, vendors, production schedules, and budgets, and presents proposals and performance to leadership. It includes developing the team and providing field training and communication tools to support consistent execution.

Requirements

• Bachelor's degree in Visual Merchandising, Design, or a related field.
• 10+ years of corporate-level Visual Merchandising experience.
• At least 2 years in a senior management or director-level role.
• Track record of building scalable merchandise support systems.
• Experience designing customer journey flows and wayfinding systems in a retail environment.
• Strong track record leading complex, strategically important creative projects across multiple store formats and markets.
• Leadership experience spanning Visual Merchandising, Window Design, Retail Events, In-Store Communications, and Product Mapping/Storytelling.
• Experience in fashion, beauty, accessories, jewelry, or similar consumer brand environments.
• Proficiency in MS Office, Adobe Photoshop, and Illustrator.
• Excellent communication, presentation, and storytelling skills, including the ability to align and inspire creative teams and cross-functional stakeholders.
• Ability to travel as needed.

Nice To Haves

• Familiarity with retail technology platforms.

Responsibilities

• Define and lead creative visual strategy for product displays, windows, team-member execution communications, signage, and planograms, aligning touchpoints with brand identity, the calendar, and business objectives.
• Collaborate with Buying and Merchandising to assess how new products fit existing display formats and implement updates as needed.
• Develop design principles and signage systems in partnership with Marketing.
• Build and maintain visual merchandising guidelines and creative styling direction for consistent brand expression across store environments.
• Lead the development of scalable store experiences encompassing fixtures, decor, windows, music, and signage.
• Elevate visual storytelling across fashion, bridal, and promotional product destinations.
• Develop promotional strategies that guide shoppers from awareness through conversion using clear messaging hierarchy, wayfinding, and product placement.
• Develop scalable in-store marketing collateral and rollout systems for holiday campaigns in partnership with Operations, Marketing, and Merchandising.
• Partner with Marketing and Merchandising on seasonal visual initiatives supporting product, collection, and promotional priorities.
• Manage agency teams, internal creative teams, and vendors, balancing budgets, resources, and stakeholder input.
• Implement visual merchandising best practices across stores, special events, and seasonal implementations through directives and field communication tools.
• Oversee fixture and signage production, including timelines, vendors, and budgets.
• Present visual merchandising proposals and performance to leadership.
• Inspire, guide, and develop the team through clear direction, empathy, and strong leadership.
• Provide training and tools for consistent field implementation of brand and visual standards, evaluate training effectiveness, and update programs as needed.
• Create communication tools to support consistent understanding and execution of merchandise presentation and campaign rollouts.
• Collaborate with Marketing, Merchandising, and Store Operations to align stakeholders around a unified retail experience vision.

What This Job Offers

• Job Type: Full-time
• Career Level: Director