Director, Shopper Insights Convenience Retail

Coca-Cola•Atlanta, GA

1d•$169,000 - $200,000

About The Position

The Coca-Cola Company is seeking a strategic leader to shape shopper insights and thought leadership across its Convenience Retail customer portfolio. Reporting to the Senior Director II of Convenience Retail and Customer Shopper Insights, the Director will develop customer and shopper insights that strengthen category growth strategies and support commercial decision-making across the channel. The role partners with Sales, Category Leadership, Bottling Partners, Commercial Strategy, Human Insights, and other teams to turn customer, shopper, and marketplace insights into scalable recommendations that improve customer outcomes and build organizational capability. The position combines analytics, primary research, strategic planning, and storytelling to identify opportunities, address business challenges, and influence internal and external decisions. The Director will create customer presentations, executive business reviews, industry content, and thought leadership; develop repeatable insight frameworks; and advise customers and internal stakeholders on practical growth solutions. The role also leads qualitative and quantitative research, advances insight capabilities and adoption of tools and data, and builds alignment around strategic priorities and marketplace narratives. The position is based in Atlanta, United States, with 0%–25% travel required and no relocation provided. Coca-Cola does not offer employment sponsorship for this role; applicants must already be authorized to work full-time in the United States without requiring company sponsorship. The listed base pay range is $169,000–$200,000, with an annual incentive reference value of 30%.

Requirements

Bachelor’s degree in business, marketing, finance, or a related field.
At least 7 years of experience in customer insights, shopper insights, category management, digital commerce, commercial strategy, consumer research, or a related analytical discipline within CPG, retail, foodservice, or an adjacent industry.
Strong analytical and problem-solving skills, including the ability to interpret complex data and translate findings into action.
Excellent written and verbal communication skills and the ability to engage and influence stakeholders at all levels.
Ability to understand customer needs, build strong relationships, and develop business solutions.
Ability to move between broad strategic thinking and detailed execution.
Ability to synthesize primary and secondary data into clear insights, recommendations, and measurable actions.
Ability to connect category leadership strategies with customer priorities.
Strong understanding of evolving shopper behavior, retail strategy, go-to-market execution, and commercial testing principles.
Experience developing thought leadership, strategic frameworks, and future-focused perspectives that drive customer and category growth.
Executive-level communication and storytelling skills, including the ability to simplify complex information for senior leaders and customers.
Strong planning and prioritization skills, with the ability to balance near-term deliverables and long-term strategic objectives.
Must be currently authorized to work full-time in the United States and must not require Coca-Cola sponsorship to continue working legally in the United States.

Nice To Haves

MBA preferred.
Experience with syndicated and industry data providers such as NielsenIQ, Circana, 84.51°, Numerator, NACS, and Technomic.
Experience designing research and managing external partners through project delivery.

Responsibilities

Create narratives connecting category trends, shopper behavior, and industry dynamics to actions that accelerate growth.
Deliver customer presentations, executive business reviews, industry content, and thought leadership that influence strategy and inspire action.
Develop repeatable insights frameworks to strengthen decision-making across the Convenience Retail portfolio.
Partner with Sales, Category Leadership, and Commercial Strategy to embed shopper insights into customer plans and category strategies.
Identify marketplace, category, shopper, consumer, and customer trends that inform decisions and growth strategies.
Translate complex data and insights into clear recommendations and action plans.
Advise customers, Sales, Bottlers, and cross-functional stakeholders by understanding the business, identifying root causes, and translating insights into practical growth solutions.
Represent the Convenience Retail channel across the Coca-Cola system by building channel-focused narratives for Retail, FSOP, and Global stakeholders.
Lead qualitative and quantitative research end to end, including business-question development, methodology design, supplier and budget management, analysis, storytelling, and activation.
Connect business questions with appropriate methodologies, data sources, and analytical approaches, ensuring findings are actionable and aligned with business objectives.
Advance insight capabilities, data assets, and analytical tools; monitor emerging research methods, technologies, and industry best practices.
Drive adoption of new tools, data sources, and innovative approaches across the organization.
Build partnerships across Retail Sales, Category Leadership, Commercial Strategy, Human Insights, and enterprise teams.
Influence stakeholders across functions and organizational levels without direct authority, aligning them around strategic priorities and consistent marketplace narratives.