Director, Shopper Insights Convenience Retail
About The Position
The Coca-Cola Category team is seeking a strategic leader to shape shopper insights and thought leadership across its Convenience Retail customer portfolio. Reporting to the Senior Director II of Convenience Retail and Customer Shopper Insights, the Director will develop customer and shopper insights that strengthen category growth strategies and support commercial decision-making across the channel. Working with Sales, Category Leadership, Bottling Partners, Commercial Strategy, Human Insights, and other stakeholders, the role translates customer, shopper, and marketplace insights into scalable recommendations. It combines analytics, primary research, strategic planning, and storytelling to identify opportunities, solve business challenges, and influence internal and external decisions. The position also advances the organization’s insight capabilities, data assets, and analytical tools, and serves as a strategic advisor to customers and internal partners.
Requirements
- Bachelor’s degree in business, marketing, finance, or a related field.
- At least 7 years of experience in customer insights, shopper insights, category management, digital commerce, commercial strategy, consumer research, or a related analytical discipline within CPG, retail, foodservice, or an adjacent industry.
- Strong analytical and problem-solving skills, including interpreting complex data and translating findings into action.
- Excellent written and verbal communication skills, with the ability to engage and influence stakeholders at all levels.
- Ability to understand customer needs, build strong relationships, and develop business solutions.
- Ability to move between broad strategic thinking and detailed execution.
- Ability to synthesize primary and secondary data into clear insights, recommendations, and measurable actions.
- Ability to connect category leadership strategies with customer priorities.
- Strong understanding of evolving shopper behavior, retail strategy, go-to-market execution, and commercial testing principles.
- Experience developing thought leadership, strategic frameworks, and future-focused perspectives that drive customer and category growth.
- Executive-level communication and storytelling skills, including simplifying complex information for senior leaders and customers.
- Experience designing research and managing external partners through project delivery.
- Strong planning and prioritization skills.
- Applicants must be authorized to work in the United States on a full-time basis and must not require Coca-Cola sponsorship to continue working legally in the United States.
Nice To Haves
- MBA preferred.
- Experience with syndicated and industry data providers such as NielsenIQ, Circana, 84.51°, Numerator, NACS, and Technomic.
Responsibilities
- Create narratives connecting category trends, shopper behavior, and industry dynamics to growth actions.
- Deliver customer presentations, executive business reviews, industry content, and thought leadership to influence strategy and inspire action.
- Develop repeatable insights frameworks for decision-making across the Convenience Retail portfolio.
- Partner with Sales, Category Leadership, and Commercial Strategy to embed shopper insights in customer plans and category strategies.
- Identify marketplace, category, shopper, consumer, and customer trends that inform decisions and growth strategies.
- Translate complex data and insights into clear recommendations and action plans.
- Advise customers, Sales, Bottlers, and cross-functional stakeholders by understanding business needs, identifying root causes, and developing practical growth solutions.
- Represent the Convenience Retail channel across the Coca-Cola system by developing channel-focused narratives for Retail, FSOP, and Global stakeholders.
- Lead qualitative and quantitative research as needed, including defining business questions, designing methodologies, managing suppliers and budgets, analyzing results, storytelling, and activation.
- Connect business questions with suitable methodologies, data sources, and analytical approaches.
- Ensure research findings are actionable, relevant, and aligned with business objectives.
- Advance insight capabilities, data assets, and analytical tools; encourage adoption of new tools, data sources, and innovative approaches.
- Stay current on emerging research methods, technologies, and industry best practices.
- Build partnerships across Retail Sales, Category Leadership, Commercial Strategy, Human Insights, and enterprise teams.
- Influence stakeholders across functions and organizational levels without direct authority, and align teams around strategic priorities and consistent marketplace narratives.
- Balance near-term deliverables with long-term strategic objectives.
Benefits
- A full range of medical, financial, and/or other benefits, dependent on the position.
- Annual incentive reference value of 30% at target.
- Access to research technologies, analytical tools, and methodologies.
- Professional growth and exposure to executive-level decision-making.
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What This Job Offers
Job Type
Full-time
Career Level
Director
