Director, Sales

Generac Power Systems • Denver, CO

7d

About The Position

The Director, Sales will drive growth for Generac’s Commercial & Industrial Battery Energy Storage and Microgrid business by leading sales strategy, developing key customer and channel relationships, and converting opportunities into successful deals. The role champions value-based energy solutions, builds a strong sales pipeline, and partners across the organization to bring customer and market insights into product development, positioning, and support strategies.

The position includes shaping business growth and product strategy using market, field, and end-user insights; developing strategic customer accounts; partnering with Marketing on market development and branding; establishing and monitoring business plans, budgets, KPIs, profitability, pricing, and performance; and providing strategic and operational leadership to cross-functional teams. Other duties may be assigned.

Requirements

• Bachelor’s degree or equivalent.
• At least 5 years of experience supervising sales teams.
• Strong understanding of internal processes and systems.
• Proven experience in complex account management, business planning, budgeting, P&L ownership, and financial analysis.
• Demonstrated success in strategic and complex selling, with advanced negotiation skills and the ability to develop and manage high-value customer relationships.
• Excellent verbal, written, and presentation skills.
• Strong organizational abilities and attention to detail.
• Ability to work independently in an entrepreneurial environment.
• Valid driver’s license.
• Ability to travel up to 50%.

Nice To Haves

• 10 or more years of commercial, applications, or product experience in the distributed power generation industry across generation and storage products and technologies, including generators, battery energy storage systems, solar PV, paralleling switchgear, and integrated paralleling and microgrid controls.
• At least 5 years of direct sales leadership experience in the power generation industry, with a proven track record of growth.
• Experience value-selling energy system solutions to commercial and industrial customers, such as microgrids, BESS and PV systems, cogeneration/CHP, and bridge power solutions.
• Strong understanding of distributed power and energy markets, including dealer/distributor channels, end-user dynamics, products, applications, and solutions across the U.S. and Canada.
• Proven ability to lead and develop high-performing sales teams, establish KPIs and performance metrics, manage deal pipelines and forecasts, and drive bookings and revenue growth.
• Ability to collaborate effectively with product, applications, engineering, operations, supply chain, and service teams.
• Experience managing complex negotiations and supporting successful project execution.
• Hands-on, entrepreneurial leadership, with a strong bias for action, adaptability, resilience, attention to detail, and the ability to thrive in fast-paced, changing, and ambiguous environments.

Responsibilities

• Use market, field, and end-user insights to shape product positioning, development, customer support, pricing strategies, and overall business growth.
• Develop and strengthen relationships with key customers and industry stakeholders, expanding existing and new product sales through executive-level engagement and strategic account development.
• Partner with Marketing to execute market development and branding strategies.
• Represent the company at industry events, trade shows, customer meetings, and site visits.
• Establish goals, budgets, KPIs, and operating plans.
• Monitor customer profitability, pricing, competitive activity, and performance metrics to drive continuous improvement and achieve financial objectives.
• Lead cross-functional teams, including talent development, performance management, succession planning, and alignment of team objectives with broader business strategy.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Director