Director, SAAS Sales

Envista Dentistry•Atlanta, GA
•Remote

About The Position

DEXIS is seeking a strategic, results-driven Director, SaaS Sales - DEXIS Cloud to own and scale the commercial sales strategy for its cloud-based software portfolio across the North American dental market. The Director will lead a team of SaaS Account Executives and accelerate adoption of DEXIS Cloud, AI-powered diagnostic solutions, imaging workflow software, and recurring subscription services. This commercial leadership role supports DEXIS' transition from a primarily hardware-centric business to a cloud-enabled, subscription-based software company. The Director will define the go-to-market approach, establish the SaaS sales operating model, drive predictable recurring revenue growth, and influence priorities across Marketing, Product Management, Customer Success, Implementation, Finance, and the broader Commercial organization. The role owns revenue, ARR, MRR, new-logo acquisition, expansion, software attachment, and subscription growth targets. It designs and scales sales processes, builds a data-driven revenue engine, develops executive customer relationships, and leads cross-functional work to improve the customer journey from demand generation through implementation, adoption, renewal, and expansion. The Director will represent DEXIS at customer meetings, industry events, executive reviews, and strategic business forums. Travel is up to 25% as business needs require. The listed target market salary range is $179,900–$219,800. Compensation may also include an annual performance bonus, medical/dental/vision benefits, a 401(k) match, and/or other applicable compensation plans. For Field Sales roles, the stated range reflects base pay only and excludes incentive pay opportunities under the applicable sales compensation plan.

Requirements

  • Bachelor's degree in Business, Marketing, Technology, or a related field; equivalent experience is considered.
  • At least 7 years of quota-carrying SaaS, cloud software, or subscription sales experience with a demonstrated record of achieving or exceeding revenue targets.
  • At least 5 years of sales leadership experience managing and developing high-performing sales teams.
  • Experience leading inside sales, SaaS, cloud software, subscription, or enterprise software sales organizations.
  • Strong understanding of recurring revenue business models and SaaS metrics, including ARR, MRR, pipeline coverage, and retention.
  • Experience with CRM platforms such as Salesforce, Microsoft Dynamics, or similar sales management tools.
  • Demonstrated ability to develop sales strategies, manage forecasting, and drive pipeline growth.
  • Excellent communication, coaching, negotiation, and presentation skills.
  • Strong analytical, business planning, and performance management capabilities.
  • Fluent English required.

Nice To Haves

  • Experience selling healthcare technology, dental software, medical software, or cloud-based workflow solutions.
  • Experience commercializing a new SaaS product or transitioning a business from perpetual or hardware-led revenue to subscription-based growth.
  • Experience selling to DSOs, enterprise dental groups, specialty practices, multi-site healthcare organizations, or healthcare networks.
  • Knowledge of customer lifecycle management, product-led adoption, subscription expansion, renewals, and SaaS customer success models.
  • Experience supporting geographically dispersed North American sales teams and customers.
  • MBA or another relevant advanced degree.

Responsibilities

  • Own and execute the North American SaaS sales strategy for DEXIS Cloud, AI-powered solutions, imaging workflow software, and recurring subscription services.
  • Lead, coach, and develop SaaS Account Executives; establish expectations, performance standards, succession plans, and a culture of accountability and customer-centric selling.
  • Be accountable for revenue, ARR, MRR, new-logo acquisition, expansion, software attachment, and subscription growth targets.
  • Design and scale the SaaS sales operating model, including territory and account segmentation, coverage strategy, pipeline governance, opportunity management, forecast cadence, sales stages, and performance inspection.
  • Monitor pipeline coverage, conversion, win rates, sales cycle, average contract value, customer acquisition effectiveness, expansion, and retention-related indicators.
  • Develop executive-level relationships with key customers, DSOs, specialty practices, multi-site groups, strategic partners, and enterprise accounts.
  • Partner with Marketing on demand-generation priorities, target-account strategies, value propositions, campaigns, and market-entry plans.
  • Partner with Product Management and Customer Success on roadmap priorities, adoption strategies, lifecycle programs, expansion opportunities, and improved customer value.
  • Partner with Finance and Commercial Operations on annual planning, quota design, incentive measures, revenue forecasting, resource allocation, and business performance reviews.
  • Provide leadership with insights on market dynamics, competitive positioning, customer needs, risks, and growth opportunities.
  • Lead cross-functional initiatives to improve the customer journey from demand generation and sales through implementation, adoption, renewal, and expansion.
  • Build scalable playbooks, enablement, messaging, and sales methodologies to strengthen consultative and value-based selling.
  • Evaluate organizational capability and future resource requirements while maintaining an effective and efficient team structure.
  • Represent DEXIS at customer meetings, industry events, executive reviews, and strategic business forums.
  • Travel up to 25% as business needs require.

Benefits

  • Medical, dental, and vision benefits
  • 401(k) match
  • Annual performance bonus may be included
  • Other applicable compensation plans may be included
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