Sales Account Executive (SaaS)

Hello Innovation•Detroit, MI

12h

About The Position

Hello Innovation is hiring a Sales Account Executive to sell its B2B SaaS product suite to funeral homes. The role owns the full sales cycle, from prospecting and discovery through demonstrations, negotiation, and close. The Account Executive will build a pipeline through outbound prospecting, work inbound marketing leads, and pursue new business as well as cross-sell new products to existing customers in partnership with account management. The position uses AI tools to improve sales research, outreach, and prioritization, and maintains sales activity, pipeline, and forecasts in Salesforce. The role reports to the VP of Sales and will contribute to upcoming product launches and the development of the sales playbook. The company describes its work as mission-driven, focused on meaningful innovation and helping funeral homes serve families. Its workplace culture emphasizes autonomy, learning, creative problem-solving, and collaboration.

Requirements

At least 2 years of B2B sales experience; SaaS experience is strongly preferred.
A track record of meeting sales quotas.
Experience or ability to prospect, manage a sales pipeline, and close new business.
Ability to sell to owner-operators and other buyers who make purchasing decisions themselves.
Ability to conduct consultative sales conversations and keep deals moving.
Comfort using Salesforce to manage customer and sales information.
Ability to use AI for account research, personalized outreach, and prioritizing sales work.
Coachability and willingness to seek feedback and act on it.

Nice To Haves

B2B SaaS sales experience.
Experience selling to owner-operators or buyers who make their own purchasing decisions.
Experience using AI tools for sales prospecting and workflow.

Responsibilities

Own the full sales cycle: prospecting, discovery, demos, negotiation, and closing.
Build a pipeline through outbound prospecting and convert inbound leads from marketing.
Meet and exceed monthly and quarterly revenue targets.
Conduct consultative phone and video demonstrations showing prospects how the solutions can help their businesses grow.
Use AI tools throughout the sales cycle to work more effectively.
Keep Salesforce updated with accurate activity, pipeline, and forecast information.
Partner with account management to cross-sell new products to existing customers.
Bring upcoming product launches to market.
Share customer feedback with product and marketing teams to improve messaging and the product roadmap.
Contribute ideas and help shape the sales playbook as the organization grows.