Director, RGM Segmentation Framework

Coca-Cola•Atlanta, GA

About The Position

The Director, RGM Segmentation Framework leads the design, evolution, and application of The Coca-Cola Company’s North America Operating Unit (NAOU) segmentation framework across consumers, shoppers, occasions, channels, outlets, customers, geographies, and physical and digital environments. Reporting to the Senior Director II, RGM Segmentation & OBPPC Enablement, this role serves as a strategic and analytical expert, identifying and quantifying priority growth pools, developing de-averaging methodologies and segment economics, and translating segmentation into strategic use cases that inform differentiated OBPPC choices. The role recommends frameworks and guardrails; Portfolio OBPPC retains final portfolio and package strategy, while RGM Execution retains customer and bottler execution. The Director develops rigorous segment economics and business cases, establishes analytical standards and data requirements, and works across functions to integrate data and improve segmentation precision. The role provides recommendations to senior RGM leaders, articulates trade-offs and risks, and coaches team members in analytical methods and application of the framework. Agile, test-and-learn approaches are used to improve the methodology and priority use cases. The position is based in Atlanta, United States, with 0%–25% travel and relocation provided. The stated U.S. pay range is $148,000–$169,000, with an annual incentive reference value of 30%. The company will not sponsor employment-based visas; applicants must already be authorized to work full-time in the United States without requiring company sponsorship.

Requirements

Bachelor’s degree in business, economics, marketing, finance, analytics, statistics, data science, or a related field.
8–10 years of experience in Revenue Growth Management, consumer or shopper insights, segmentation, advanced analytics, category strategy, commercial strategy, or related disciplines.
Advanced analytical capability, including segmentation methodology, opportunity sizing, scenario modeling, and financial business-case development.
Strong understanding of consumer and shopper behavior across physical retail and e-commerce.
Ability to integrate multiple data sources and translate complex analysis into strategic recommendations and decision frameworks.
Strong commercial and financial acumen across price, package, mix, margin, incrementality, and system economics.
Demonstrated ability to lead ambiguous, cross-functional analytical problems and influence senior stakeholders without direct authority.
Experience creating analytical frameworks, methodologies, or commercially actionable segmentation approaches.
Strong communication and storytelling skills for senior internal and system stakeholders.
Currently authorized to work in the United States on a full-time basis and able to continue working legally without requiring The Coca-Cola Company’s sponsorship.

Nice To Haves

Experience with household-panel, syndicated, first-party, retail, digital, geospatial, or outlet-level data.
Experience in OBPPC, affordability, premiumization, price-pack architecture, portfolio strategy, or consumer segmentation.
Working knowledge of statistical or visualization tools such as Python/R, SQL, Power BI, Tableau, or comparable platforms.
Experience working across multiple categories, channels, customers, geographies, or bottling partners.
Agile or test-and-learn experience in commercial strategy or analytics.

Responsibilities

Build and continuously improve the common NAOU segmentation taxonomy, methodology, and decision rules across consumer, shopper, occasion, channel, outlet, customer, geography, and digital and physical dimensions.
Identify, size, and prioritize high-value growth pools using consumer, household, shopper, outlet, customer, syndicated, digital, and financial data.
Lead de-averaging analyses to reveal differences in needs, economics, and growth opportunities across segments and markets.
Translate segment insights into strategic OBPPC implications for brand, package, price, assortment, occasion, channel, affordability, and premiumization.
Develop segment economics and business cases covering volume, revenue, investment, incrementality, margin, profitability, cannibalization, and system value.
Design strategic use cases and testable hypotheses for affordability, premiumization, recruitment, frequency, and portfolio-access opportunities.
Partner with Data & Insights, Finance, Digital Commerce, Marketing, Portfolio OBPPC, Retail Strategy & Digital Capability, and RGM Execution to integrate relevant data and improve segmentation precision.
Establish analytical standards, data requirements, documentation, and quality controls to support consistent application of segmentation across NAOU.
Provide strategic recommendations to the Senior Director II and senior RGM leaders, articulating trade-offs, risks, and value pools.
Coach team members on analytical methods, use-case design, and application of the segmentation framework.
Apply agile, test-and-learn approaches to improve the segmentation methodology and priority use cases.