Manager, RGM Segmentation & OBPPC Enablement
About The Position
The Manager, RGM Segmentation & OBPPC Enablement reports to the Senior Director II, RGM Segmentation & OBPPC Enablement and provides hands-on analytical and enablement support for the NAOU segmentation capability and its priority OBPPC use cases. The role works closely with the Director on analytical frameworks and with the Senior Manager on routines, pilots, and adoption. The Manager conducts segmentation and opportunity analyses, sizes growth pools, develops business cases, maintains tools and dashboards, supports pilots, and prepares decision-ready materials for Revenue Growth Management (RGM) and Commercial partners. The role partners across data, finance, insights, digital, customer, and franchise teams to strengthen segmentation insights and support consistent application of the capability. It also tracks adoption and business impact, supports capability-building activities, and applies agile, test-and-learn methods to improve tools and materials. The position is based in Atlanta, Georgia, with travel required of 0%–25%. Coca-Cola does not offer employment-status sponsorship for this position; applicants must already be authorized to work full-time in the United States without requiring company sponsorship.
Requirements
- Bachelor’s degree in business, economics, marketing, finance, analytics, statistics, data science, or a related field.
- 4–6 years of experience in Revenue Growth Management, consumer/shopper insights, commercial analytics, category management, finance, data analytics, or related disciplines.
- Strong analytical and problem-solving capability, including experience working across multiple datasets and translating findings into business implications.
- Solid financial acumen and ability to build business cases and scenarios.
- Working knowledge of segmentation, pricing, packaging, assortment, consumer/shopper behavior, or e-commerce.
- Strong PowerPoint and Excel capability and experience with visualization or analytics tools such as Power BI, Tableau, SQL, Python/R, or comparable platforms.
- Clear written and verbal communication skills and ability to work effectively across cross-functional teams.
- Strong attention to detail, data quality, and analytical documentation.
- Ability to manage multiple workstreams and deliver against deadlines.
- Must be currently authorized to work in the United States on a full-time basis and must not require Coca-Cola sponsorship to continue working legally in the United States.
Nice To Haves
- Experience with household-panel, syndicated, retailer, digital, geospatial, or outlet-level datasets.
- Exposure to OBPPC, affordability, premiumization, or price-pack architecture.
- Experience supporting pilots, A/B tests, test-versus-control measurement, or commercialization learning agendas.
- Experience in CPG, retail, e-commerce, beverages, or a complex franchise/system business.
- Experience building dashboards, analytical tools, or reusable templates.
- Analytical curiosity and attention to detail.
- Bias for action and practical problem solving.
- Ability to prioritize and manage multiple workstreams.
- Collaborative working style and openness to feedback.
- Clear communication and strong learning agility.
Responsibilities
- Conduct consumer, shopper, occasion, channel, outlet, customer, geographic, and digital segmentation analyses using internal and external data sources.
- Size priority segments and growth pools; maintain fact bases, dashboards, and analytical tools used by the broader team.
- Support affordability and premiumization use cases by analyzing entry-price thresholds, value-for-money needs, package roles, assortment, channel opportunities, and potential trade-offs.
- Build business cases and scenarios covering volume, revenue, investment, incrementality, margin, profitability, cannibalization, and system value.
- Prepare decision-ready analyses, visualizations, selling stories, and briefing materials for Portfolio OBPPC, Retail Strategy, Execution, bottlers, customers, and leadership routines.
- Support pilot design and execution by defining baselines, success measures, measurement plans, test-versus-control comparisons, and post-pilot learning.
- Maintain segmentation definitions, data dictionaries, use-case libraries, playbooks, and shared repositories to support consistent application.
- Partner with data, finance, insights, digital, customer, and franchise teams to source data, resolve analytical gaps, and improve segmentation insights.
- Track adoption and business-impact measures for priority use cases and surface gaps or opportunities to the Director and Senior Manager.
- Support capability materials, tools, workshops, and routines that enable teams to apply segmentation consistently.
- Apply agile, test-and-learn methods and improve tools, analyses, and enablement materials based on user feedback.
Benefits
- A full range of medical, financial, and/or other benefits, dependent on the position.
- Annual incentive reference value of 15% at target.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
