Senior Director II, RGM OBPPC E-Commerce

The Coca-Cola Company•Atlanta, GA
•$197,000 - $222,000

About The Position

The Senior Director II, RGM OBPPC, E-Commerce will lead the North America Operating Unit’s total-portfolio e-commerce Occasion, Brand, Price, Package and Channel strategy. The role builds and scales profitable e-commerce growth across Amazon.com, Walmart.com, Sam’s.com, and other priority omnichannel customers. This leader connects portfolio, occasion, package, pricing, customer, and channel strategies to deliver incremental growth while protecting channel value and system economics. The work spans strategy and business-case development through commercialization, customer activation, and launch. The role also develops reusable e-commerce OBPPC principles, playbooks, capabilities, and governance, and leads a high-performing team across e-commerce OBPPC and occasion capabilities. The position is based in Atlanta, United States, requires 26%–50% travel, and offers no relocation. The listed U.S. base-pay range is $197,000–$222,000. The annual incentive reference value is 50%, and the long-term incentive reference value is 20%. Sponsorship for employment-based visas is not offered; applicants must already be authorized to work full time in the United States without requiring company sponsorship.

Requirements

  • Bachelor’s degree in business, finance, economics, marketing, supply chain, or a related discipline.
  • Approximately 10 to 12 years of experience in Revenue Growth Management, OBPPC, commercial strategy, category management, e-commerce, omnichannel strategy, or a related field.
  • Significant experience in portfolio strategy, price-pack architecture, channel strategy, and e-commerce commercialization.
  • Strong financial acumen and experience developing business cases and evaluating system economics.
  • Proven ability to lead complex initiatives across functions, customers, and bottling partners.
  • Experience influencing senior leaders, negotiating strategic business decisions, and developing high-performing teams.
  • Ability to translate complex strategies into actionable plans and measurable results.
  • Required functional expertise in OBPPC and price-pack architecture; e-commerce and omnichannel strategy; RGM analytics, business cases, and system economics; portfolio, occasion, and shopper strategy; and senior stakeholder influence and negotiation.
  • Must be currently authorized to work in the United States on a full-time basis and must not require company sponsorship to continue working legally in the United States.

Nice To Haves

  • Digital shelf strategy and retail media.
  • Supply chain, SIOC, and fulfillment economics.
  • Route-to-market, eARTM, and order-to-cash processes.
  • Customer planning and trade investment.
  • Agile commercialization and capability building.

Responsibilities

  • Lead total-portfolio e-commerce OBPPC strategy for the North America Operating Unit, translating enterprise priorities into differentiated digital occasion, assortment, package, channel, and value-chain strategies.
  • Translate business priorities into one- to three-year e-commerce roadmaps covering package innovation, digital assortment, retailer-specific opportunities, and commercialization milestones.
  • Lead development of e-commerce-specific package configurations that address shopper needs, fulfillment requirements, operational feasibility, and profitability.
  • Design route-to-market and value-chain recommendations for Ship-to-Home, direct, DSD, eARTM, and omnichannel models.
  • Build business cases evaluating net sales revenue, operating income, volume, transactions, mix, margin, customer accruals, channel fees, cost to serve, and potential cannibalization.
  • Establish strategic pricing, package, channel, and value-chain guardrails within approved governance.
  • Lead cross-functional commercialization from concept development through customer activation and market launch.
  • Partner with Marketing, Commercial, Finance, Supply Chain, Retail Strategy, customer teams, and bottlers to align priorities and deliver measurable business results.
  • Influence and negotiate with senior internal leaders, bottling partners, and priority e-commerce customers.
  • Develop reusable e-commerce OBPPC principles, playbooks, capabilities, and governance for the North America Operating Unit.
  • Lead, develop, and inspire a high-performing team spanning e-commerce OBPPC and occasion capabilities.

Benefits

  • A full range of medical, financial, and/or other benefits is offered, dependent on the position.
  • Annual incentive reference value of 50%.
  • Long-term incentive reference value of 20%.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service