Senior Director, RGM OBPPC Occasions

The Coca-Cola Company • Atlanta, GA

1d • $180,000 - $203,000

About The Position

The Senior Director I, RGM OBPPC Occasions leads NAOU’s total-portfolio occasion strategy. The role identifies the consumer and shopper occasions the portfolio should prioritize and translates those opportunities into implications for brands, packages, channels, assortment, and physical and digital commerce. Reporting to the Senior Director II, RGM OBPPC E-Commerce, this position provides an integrated occasion perspective across Sparkling Soft Drinks, Stills, and relevant hydration categories, enabling category and eCommerce OBPPC teams to develop differentiated growth strategies.

The role establishes and owns the NAOU total-portfolio occasion framework and taxonomy; prioritizes occasions and quantifies their opportunity; and develops a one- to three-year roadmap connecting consumer and shopper needs with channel and outlet dynamics, package roles, assortment, pilots, and learning priorities. It provides strategic implications and guardrails to category and eCommerce OBPPC teams, but does not own individual category or trademark strategy, final package portfolio decisions, customer-specific pricing or promotions, trade investment, or customer and bottler execution.

The Senior Director partners across category OBPPC, eCommerce OBPPC, Marketing, Commercial, Supply Chain, RGM Execution, customers, and bottlers. The role develops occasion insights, analytics, opportunity maps, pilots, playbooks, and Sources of Growth for annual and multi-year business planning, while building organizational capability to apply occasion-led planning across NAOU.

Requirements

• Bachelor’s degree required.
• Approximately 8 or more years of relevant experience in Revenue Growth Management, OBPPC, portfolio strategy, category management, consumer or shopper insights, or commercial strategy required.
• Mastery of analytics and financials, including the ability to draw insights and actions from data.
• Mastery of OBPPC strategy, including multi-year and in-year strategies to accelerate revenue, profit, and growth.
• Understanding of occasion, portfolio, and package strategy, including translating consumer and shopper need states into brand, package, assortment, channel, and value implications.
• Change-management capability, including developing novel business solutions and influencing or gaining alignment across divergent perspectives.
• Ability to solve problems and turn insights into strategy and action plans.
• Strong partnership and collaboration skills across functions and the System.
• Strong presentation, influencing, and storytelling skills; ability to present ideas and drive initiatives with clear reasoning and action plans.
• Ability to integrate consumer, shopper, household-panel, outlet, customer, and digital-commerce data into actionable occasion strategies.
• Ability to evaluate revenue, transactions, volume, mix, margin, incrementality, investment, and system value to support strategic recommendations.
• Ability to communicate complex analytics as concise recommendations, decision materials, selling stories, and senior-leadership narratives.
• Ability to design occasion-led pilots, define success measures, capture learning, and scale proven solutions across physical and digital commerce.
• Ability to navigate ambiguity and advance new ways of working in a complex, matrixed system.
• Must be currently authorized to work full-time in the United States and must not require The Coca-Cola Company’s sponsorship to continue to work legally in the United States.

Nice To Haves

• MBA or other advanced degree preferred.
• Expertise in occasion opportunity mapping and growth-pool quantification.
• Expertise in consumer, shopper, occasion, and channel insights.
• People management experience.
• Expertise in annual and multi-year portfolio planning.
• Knowledge of relevant consumer, shopper, household-panel, outlet, and commercial data systems.

Responsibilities

• Establish and own NAOU’s total-portfolio occasion framework and taxonomy across consumer and shopper need states, physical and digital channels, outlets, customers, and geographies.
• Identify and prioritize the occasions NAOU should win, quantify opportunity pools, and define the role of categories, brands, packages, assortment, and channels within priority occasions.
• Develop a one- to three-year occasion roadmap covering opportunity identification, consumer and shopper need states, channel and outlet dynamics, package roles, assortment implications, pilots, and learning priorities across the total portfolio.
• Translate occasion opportunities into strategic implications and guardrails for category and eCommerce OBPPC teams.
• Provide occasion insights, analytics, and opportunity mapping to clarify growth opportunities, portfolio gaps, whitespace, and risks versus plan.
• Partner with category OBPPC, eCommerce OBPPC, Marketing, Commercial, Supply Chain, RGM Execution, customers, and bottlers to design occasion-led pilots and incorporate captured learning into scalable playbooks.
• Identify cross-category, variety-pack, bundle, and physical-versus-digital commerce opportunities that can accelerate incremental growth against priority occasions.
• Enable category OBPPC, RGM Execution, Commercial, customer, and bottler teams with occasion frameworks, insights, guardrails, and playbooks for annual customer and system plans.
• Lead occasion-based strategy development and quantification of Sources of Growth across the total portfolio for annual and multi-year business planning.
• Build alignment and influence cross-functional partners and the broader System without direct authority.
• Develop frameworks, taxonomies, playbooks, pilots, and learning routines that support consistent occasion-led planning across NAOU.

Benefits

• Medical benefits
• Financial benefits
• Other benefits, dependent on the position
• Annual incentive reference value of 30% of pay, with the reference value indicating performance at target

What This Job Offers

• Job Type: Full-time
• Career Level: Senior