Senior Director I, RGM Value Realization

The Coca-Cola Company•Atlanta, GA

1d•$180,000 - $203,000

About The Position

The Senior Director I, RGM Value Realization leads North America Operating Unit (NAOU) value realization and commercial investment governance across the total portfolio. Reporting to the Vice President, RGM Strategy & Execution, this role provides an enterprise view of whether major Revenue Growth Management (RGM) and commercial investments deliver intended growth, profit, and system value, with particular focus on Incentives, Retail Media Networks, SOVI, GTM, CTM, and other material commercial investment programs. This is a focused, action-oriented accountability role that connects investment visibility, strategic alignment, ROI, conditionality, and execution outcomes. The role identifies over- and under-investment and value leakage, and embeds closed-loop routines that drive corrective action. It does not design Portfolio OBPPC strategy, customer pricing, promotions, or customer execution; accountable teams retain those decisions, while this role provides enterprise governance, transparency, challenge, and follow-through. The position partners across Finance, Commercial, RGM Execution, Retail Strategy & Digital Capability, Portfolio OBPPC, eCommerce, customer teams, and bottlers. It builds common governance, metrics, reporting standards, and decision routines to improve commercial-spend transparency and accountability. The role is based in Atlanta, United States, and requires 26%–50% travel. Relocation is not provided. Applicants must already be authorized to work full time in the United States and must not require company sponsorship to continue working legally.

Requirements

Bachelor’s degree in business, economics, finance, marketing, analytics, or a related field.
Approximately 8–10 years of experience in Revenue Growth Management, commercial finance, trade investment, pricing, customer strategy, commercial analytics, or related disciplines.
Strong knowledge of commercial investment and trade-spend economics, including incentives, promotions, retail media, SOVI/space investments, GTM/CTM, and customer funding mechanisms.
Advanced financial and analytical capability, including ROI, incrementality, profitability, margin, investment allocation, customer P&L, and scenario analysis.
Ability to integrate multiple commercial-spend sources and translate complex financial and execution data into decisions and corrective actions.
Strong understanding of customer, bottler, and system economics, including balancing enterprise growth with customer and bottler value creation.
Demonstrated success leading complex cross-functional governance or performance-management initiatives without relying on direct authority.
Advanced stakeholder management, constructive challenge, influencing, prioritization, and negotiation skills.
Ability to communicate investment performance, trade-offs, and recommendations clearly to senior leaders and action owners.
Must be currently authorized to work full time in the United States and must not require company sponsorship to continue working legally in the United States.

Nice To Haves

Experience in trade investment optimization, TPO, customer P&L, commercial finance, retail media measurement, or commercial-spend governance.
Knowledge of Coca-Cola system investment mechanisms such as Incentives, SOVI, GTM, CTM, Digital/Retail Media Networks, or comparable investment levers.
Experience with commercial investment analytics, dashboards, Anaplan, Power BI, Tableau, or comparable planning and visualization tools.
Experience working across national customers, local customers, franchise/bottler partners, and digital commerce environments.
Agile, test-and-learn, governance transformation, or commercial capability-building experience.
Action-oriented mindset with a strong bias for value capture and corrective action.
Independent commercial judgment and willingness to constructively challenge investment choices.
Ability to connect strategy, financial performance, marketplace execution, and system economics.
Ability to influence through facts, transparency, and clear accountability in a complex matrixed organization.
Clear, credible communication with senior internal, customer-team, Finance, and bottler stakeholders.

Responsibilities

Lead the NAOU commercial investment governance framework across Incentives, Retail Media Networks, SOVI, GTM, CTM, promotions, activation, and other material commercial-spend categories.
Create an enterprise view of investment amounts, allocation, purpose, customer/channel/brand/package, and intended business outcomes.
Monitor whether major RGM and commercial decisions are implemented as intended, identifying gaps between approved assumptions, marketplace execution, and actual value delivery.
Establish routines linking commercial spend to incremental volume, transactions, revenue, gross profit, margin, share, consumer and shopper outcomes, and system value.
Identify over-investment, under-investment, stranded spend, weak conditionality, and opportunities to redirect resources to higher-return growth priorities.
Lead cross-lever reviews that integrate Incentives, SOVI, GTM, CTM, Retail Media Networks, promotions, and other investments into a total commercial investment view.
Partner with Finance, Commercial, RGM Execution, Retail Strategy & Digital Capability, Portfolio OBPPC, eCommerce, customer teams, and bottlers to validate assumptions, explain deviations, and agree on corrective actions.
Develop common governance, RACI, KPIs, investment taxonomies, reporting standards, and decision routines for commercial-spend transparency and accountability.
Challenge investment choices using fact-based comparisons across customers, brands, channels, packages, and investment categories while respecting accountable teams’ decision rights.
Track corrective actions in business routines, with clear owners, timing, and follow-through.
Build reusable value-realization principles, tools, and learning loops that inform future strategy, planning, investment allocation, and execution.
Communicate investment performance, trade-offs, and recommendations to senior leaders and action owners.
Travel 26%–50%.