Director, RGM OBPPC Coke TM

The Coca-Cola Company•Atlanta, GA

1d•$148,000 - $169,000

About The Position

The Director, RGM OBPPC Coke Trademark reports to the Coke Trademark OBPPC Lead and supports development and stewardship of the multi-year OBPPC strategy for Coca-Cola Trademark across the North America Operating Unit. The role turns consumer, shopper, occasion, competitive, and financial insights into differentiated brand, package, channel, assortment, and strategic pricing choices for Coca-Cola Original Taste, Coca-Cola Zero Sugar, Diet Coke, Coke Trademark flavors, limited-time offerings, and innovation. It requires holistic business understanding, analytical and financial judgment, cross-functional leadership, and the ability to influence Marketing, Commercial, Finance, Supply Chain, eCommerce, customer teams, and bottlers. The role develops a one- to three-year growth roadmap, brand and package roles, portfolio and assortment architecture, strategic pricing guardrails, business cases, and plans for launches and pilots. It identifies growth opportunities and portfolio gaps, quantifies Sources of Growth, and translates strategy into annual and multi-year plans for bottlers and customers. Customer-specific pricing, promotions, trade investment, customer negotiations, and in-market execution are owned by other teams, including Retail Strategy/TPO, customer teams, and RGM Execution. Success is measured through profitable Coke Trademark growth; adoption of a clear OBPPC roadmap; improved portfolio and package architecture; successful launches and pilots with quantified business cases and scalable recommendations; and strong cross-functional alignment that respects decision rights. The position is based in Atlanta, United States, requires 0%–25% travel, and offers relocation. The stated U.S. pay range is $148,000–$169,000, with a 30% annual incentive reference value. The company does not offer employment-status sponsorship for this position; applicants must be currently authorized to work full-time in the United States without requiring sponsorship.

Requirements

Bachelor’s degree required.
At least 5 years of relevant experience in Revenue Growth Management, OBPPC, category strategy, brand strategy, portfolio management, commercial strategy, consumer or shopper insights, finance, or analytics.
Ability to draw actionable conclusions from household, consumer, shopper, syndicated, customer, package, pricing, and financial data.
Ability to build business cases covering revenue, transactions, volume, mix, margin, incrementality, investment, and system value.
Knowledge of multi-year and in-year brand, package, occasion, channel, assortment, and strategic pricing strategy.
Understanding of rate/mix, package roles, price ladders, affordability, premiumization, assortment, promotions, and interactions among permanent offerings, flavors, limited-time offerings, and innovation.
Strategic thinking, cross-functional partnership, executive communication, influencing, storytelling, and test-and-learn leadership.
Currently authorized to work full-time in the United States and not require company sponsorship to continue working legally in the United States.

Nice To Haves

MBA or other advanced degree.
Experience with large trademarks, multi-brand portfolios, or complex package architectures.
Experience developing novel growth solutions and gaining alignment across brand, commercial, customer, bottler, financial, and operational stakeholders.

Responsibilities

Support the Coke Trademark OBPPC Lead in developing and stewarding a one- to three-year OBPPC vision and growth roadmap across Coca-Cola Original Taste, Coca-Cola Zero Sugar, Diet Coke, Coke Trademark flavors, limited-time offerings, and innovation, aligned with total SSD and NAOU portfolio strategies.
Define differentiated brand and proposition roles across occasions, shopper missions, channels, customers, outlets, and physical and digital commerce, balancing recruitment, frequency, affordability, premiumization, mix, and margin.
Develop Coke Trademark package and assortment architecture across immediate- and future-consumption, entry-price, frequency, value, premium, variety-pack, and innovation roles; identify whitespace and define launch strategies, business cases, guardrails, pilots, and learning agendas.
Develop strategic Coke Trademark price-pack architecture and pricing guardrails with the Coke Trademark OBPPC Lead and Retail Strategy/TPO; customer-specific pricing, promotions, trade investment, negotiations, and in-market execution remain with designated teams.
Provide consumer, shopper, competitive, package, pricing, household, channel, and financial insights to clarify opportunities, risks, portfolio gaps, and performance versus plan.
Coordinate with Marketing, Commercial, Finance, Supply Chain, eCommerce OBPPC, Retail Strategy/TPO, RGM Execution, customer teams, and bottlers so launches and pilots have strategic guardrails, business cases, success measures, and learning plans.
Develop acceleration initiatives to recruit households, build Coca-Cola Zero Sugar and Diet Coke participation, grow frequency, optimize mix, strengthen flavors and innovation, and capture incremental growth.
Partner with RGM, Commercial, Marketing, Finance, customer, and bottler teams to translate Coke Trademark strategy into actionable annual and multi-year plans.
Translate the Coke Trademark category plan into portfolio, package, channel, assortment, and strategic pricing implications for bottler and customer planning.
Lead development and quantification of Coke Trademark Sources of Growth, including revenue, transactions, volume, household recruitment, frequency, mix, margin, incrementality, and system value, for annual and multi-year business planning.