Director, RGM Segmentation Framework

The Coca-Cola Company•Atlanta, GA

1d•$148,000 - $169,000

About The Position

The Director, RGM Segmentation Framework leads the design, evolution, and application of The Coca-Cola Company’s North America Operating Unit (NAOU) segmentation framework across consumers, shoppers, occasions, channels, outlets, customers, geographies, and physical and digital environments. Reporting to the Senior Director II, RGM Segmentation & OBPPC Enablement, this role is the tower’s deepest strategic and analytical expert, identifying and quantifying priority growth pools, developing de-averaging methodologies and segment economics, and translating segmentation into strategic use cases that inform differentiated OBPPC choices. The role recommends frameworks and guardrails; Portfolio OBPPC retains final portfolio and package strategy, while RGM Execution retains customer and bottler execution. The Director builds common taxonomies, methodologies, decision rules, analytical standards, and quality controls so segmentation can be applied consistently across NAOU. The role integrates multiple data sources, develops business cases, and provides recommendations to senior RGM leaders that articulate trade-offs, risks, and value pools. It also coaches team members and applies agile, test-and-learn approaches to continuously improve methods and use cases. Success includes adoption of a common, decision-useful segmentation framework; incorporating economically differentiated growth pools into OBPPC planning; improving the precision of strategic choices; demonstrating incremental growth and system value while managing cannibalization and margin dilution; creating reusable analytical methods and standards; and achieving strong cross-functional alignment. The position is based in Atlanta, United States, requires 0%–25% travel, and relocation is provided. The company will not sponsor employment-based visas; applicants must be authorized to work full-time in the United States without requiring the company’s sponsorship.

Requirements

Bachelor’s degree in business, economics, marketing, finance, analytics, statistics, data science, or a related field.
8–10 years of experience in Revenue Growth Management, consumer/shopper insights, segmentation, advanced analytics, category strategy, commercial strategy, or related disciplines.
Advanced analytical capability, including segmentation methodology, opportunity sizing, scenario modeling, and financial business-case development.
Strong understanding of consumer and shopper behavior across physical retail and e-commerce.
Ability to integrate multiple data sources and translate complex analysis into strategic recommendations and decision frameworks.
Strong commercial and financial acumen across price, package, mix, margin, incrementality, and system economics.
Demonstrated ability to lead ambiguous, cross-functional analytical problems and influence senior stakeholders without direct authority.
Experience creating new analytical frameworks, methodologies, or commercially actionable segmentation approaches.
Strong communication and storytelling skills for senior internal and system stakeholders.
Must be currently authorized to work full-time in the United States and not require The Coca-Cola Company’s sponsorship to continue working legally in the United States.

Nice To Haves

Experience with household-panel, syndicated, first-party, retail, digital, geospatial, or outlet-level data.
Experience in OBPPC, affordability, premiumization, price-pack architecture, portfolio strategy, or consumer segmentation.
Working knowledge of statistical or visualization tools such as Python/R, SQL, Power BI, Tableau, or comparable platforms.
Experience working across multiple categories, channels, customers, geographies, or bottling partners.
Agile or test-and-learn experience in commercial strategy or analytics.
Intellectual leadership and strategic curiosity.
High analytical standards and sound commercial judgment.
Ability to create clear frameworks from ambiguity.
Influence through facts, logic, and compelling storytelling.
Strong coaching and capability-building orientation.

Responsibilities

Build and continuously improve the common NAOU segmentation taxonomy, methodology, and decision rules across consumer, shopper, occasion, channel, outlet, customer, geography, and digital/physical dimensions.
Identify, size, and prioritize high-value growth pools using consumer, household, shopper, outlet, customer, syndicated, digital, and financial data.
Lead de-averaging analyses that reveal different needs, economics, and growth opportunities across segments and markets.
Translate segment insights into strategic OBPPC implications across brand, package, price, assortment, occasion, channel, affordability, and premiumization.
Develop segment economics and business cases covering volume, revenue, investment, incrementality, margin, profitability, cannibalization, and system value.
Design strategic use cases and testable hypotheses for affordability, premiumization, recruitment, frequency, and portfolio-access opportunities.
Partner with Data & Insights, Finance, Digital Commerce, Marketing, Portfolio OBPPC, Retail Strategy & Digital Capability, and RGM Execution to integrate relevant data and improve segmentation precision.
Establish analytical standards, data requirements, documentation, and quality controls for consistent application of segmentation across NAOU.
Provide strategic recommendations to the Senior Director II and senior RGM leaders, articulating trade-offs, risks, and value pools.
Coach team members on analytical methods, use-case design, and application of the segmentation framework.
Apply agile, test-and-learn approaches to continuously improve the segmentation methodology and priority use cases.