Manager, RGM Segmentation & OBPPC Enablement
About The Position
The Manager, RGM Segmentation & OBPPC Enablement reports to the Senior Director II, RGM Segmentation & OBPPC Enablement and provides hands-on analytical and enablement support for the NAOU segmentation capability and its priority OBPPC use cases. The role conducts segmentation and opportunity analyses, sizes growth pools, develops business cases, maintains tools and dashboards, supports pilots, and creates decision-ready materials for RGM and Commercial partners. The Manager works closely with the Director on analytical frameworks and with the Sr. Manager on routines, pilots, and adoption. Success in the role includes accurate and timely segment sizing, opportunity analyses, and financial business cases; clear materials that improve the quality and speed of segmented OBPPC decisions; reliable tools, dashboards, definitions, and data documentation; well-measured pilots with clear learning and scale recommendations; measurable analytical support for consumer reach, portfolio accessibility, incremental growth, and system value; and strong partnership across segmentation, OBPPC, Retail Strategy, and Execution teams. The position is based in Atlanta, United States, with 0%–25% travel and no relocation provided. The pay range is $103,000–$119,000 USD, with an annual incentive reference value of 15%. The company does not offer employment-status sponsorship for this position; applicants must be authorized to work full-time in the United States without requiring the company’s sponsorship.
Requirements
- Bachelor’s degree in business, economics, marketing, finance, analytics, statistics, data science, or a related field.
- 4–6 years of experience in Revenue Growth Management, consumer/shopper insights, commercial analytics, category management, finance, data analytics, or related disciplines.
- Strong analytical and problem-solving capability, including experience working across multiple datasets and translating findings into business implications.
- Solid financial acumen and ability to build business cases and scenarios.
- Working knowledge of segmentation, pricing, packaging, assortment, consumer/shopper behavior, or e-commerce.
- Strong PowerPoint and Excel capability and experience with visualization or analytics tools such as Power BI, Tableau, SQL, Python/R, or comparable platforms.
- Clear written and verbal communication and ability to work effectively across cross-functional teams.
- Strong attention to detail, data quality, and analytical documentation.
- Ability to manage multiple workstreams and deliver against deadlines.
- Applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company’s sponsorship to continue working legally in the United States.
Nice To Haves
- Experience with household-panel, syndicated, retailer, digital, geospatial, or outlet-level datasets.
- Exposure to OBPPC, affordability, premiumization, or price-pack architecture.
- Experience supporting pilots, A/B tests, test-versus-control measurement, or commercialization learning agendas.
- Experience in CPG, retail, e-commerce, beverages, or a complex franchise/system business.
- Experience building dashboards, analytical tools, or reusable templates.
- Analytical curiosity and attention to detail.
- Bias for action and practical problem solving.
- Ability to prioritize and manage multiple workstreams.
- Collaborative working style and openness to feedback.
- Clear communication and strong learning agility.
Responsibilities
- Conduct consumer, shopper, occasion, channel, outlet, customer, geographic, and digital segmentation analyses using multiple internal and external data sources.
- Size priority segments and growth pools; maintain fact bases, dashboards, and analytical tools used by the broader team.
- Analyze affordability and premiumization use cases, including entry-price thresholds, value-for-money needs, package roles, assortment, channel opportunities, and potential trade-offs.
- Build business cases and scenarios covering volume, revenue, investment, incrementality, margin, profitability, cannibalization, and system value.
- Prepare decision-ready analyses, visualizations, selling stories, and briefing materials for Portfolio OBPPC, Retail Strategy, Execution, bottlers, customers, and leadership routines.
- Support pilot design and execution by defining baselines, success measures, measurement plans, test-versus-control comparisons, and post-pilot learning.
- Maintain segmentation definitions, data dictionaries, use-case libraries, playbooks, and shared repositories to ensure consistent application.
- Partner with data, finance, insights, digital, customer, and franchise teams to source data, resolve analytical gaps, and improve segmentation insights.
- Track adoption and business-impact measures for priority use cases and surface gaps or opportunities to the Director and Sr. Manager.
- Support capability materials, tools, workshops, and routines that enable teams to consistently apply segmentation.
- Apply agile, test-and-learn methods and continuously improve tools, analyses, and enablement materials based on user feedback.
Benefits
- A full range of medical, financial, and/or other benefits, dependent on the position.
- Annual incentive reference value of 15%.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
