Director, RGM OBPPC Coke TM

Coca-Cola•Atlanta, GA

3d•$148,000 - $169,000

About The Position

The Director, RGM OBPPC Coke Trademark reports to the Coke Trademark OBPPC Lead and supports the development and stewardship of the multi-year OBPPC strategy for Coca-Cola Trademark across the North America Operating Unit. The role translates consumer, shopper, occasion, competitive, and financial insights into differentiated brand, package, channel, assortment, and strategic pricing choices across Coca-Cola Original Taste, Coca-Cola Zero Sugar, Diet Coke, Coke Trademark flavors, limited-time offerings, and innovation. The position requires holistic business understanding, strong analytical and financial judgment, cross-functional leadership, and the ability to influence Marketing, Commercial, Finance, Supply Chain, eCommerce, customer teams, and bottlers. It develops Coke Trademark portfolio, package, and strategic price-pack architecture and growth plans, while customer-specific pricing, promotions, trade investment, negotiations, and in-market execution remain with designated partner teams. The role leads the development and quantification of Coke Trademark sources of growth for annual and multi-year business planning. Success is measured by profitable growth, adoption of a clear one- to three-year OBPPC roadmap, improved portfolio and package architecture, successful launches and pilots, and strong alignment with partners while respecting decision rights. The position is based in Atlanta, United States, with 0%–25% travel and relocation provided. The company does not offer employment-status sponsorship; applicants must be authorized to work full time in the United States without requiring company sponsorship.

Requirements

Bachelor’s degree required.
At least 5 years of relevant experience in Revenue Growth Management, OBPPC, category strategy, brand strategy, portfolio management, commercial strategy, consumer or shopper insights, finance, or analytics.
Ability to draw clear actions from household, consumer, shopper, syndicated, customer, package, pricing, and financial data.
Ability to build robust business cases covering revenue, transactions, volume, mix, margin, incrementality, investment, and system value.
Knowledge of multi-year and in-year brand, package, occasion, channel, assortment, and strategic pricing strategies for Coke Trademark.
Understanding of rate/mix, package roles, price ladders, affordability, premiumization, assortment, promotions, and the interaction between permanent offerings, flavors, limited-time offerings, and innovation.
Strategic thinking, collaboration, executive communication, influencing, storytelling, and test-and-learn leadership capabilities.
Ability to develop novel growth solutions and gain alignment across brand, commercial, customer, bottler, financial, and operational perspectives.
Must be currently authorized to work full time in the United States and must not require The Coca-Cola Company's sponsorship to continue working legally in the United States.

Nice To Haves

MBA or other advanced degree.
Experience with large trademarks, multi-brand portfolios, or complex package architectures.

Responsibilities

Support the Coke Trademark OBPPC Lead in developing and stewarding a one- to three-year OBPPC vision and growth roadmap across Coca-Cola Original Taste, Coca-Cola Zero Sugar, Diet Coke, Coke Trademark flavors, limited-time offerings, and innovation, aligned with total SSD and NAOU portfolio strategies.
Define differentiated roles for Coke Trademark brands and propositions across consumer occasions, shopper missions, channels, customers, outlets, and physical and digital commerce, balancing recruitment, frequency, affordability, premiumization, mix, and margin objectives.
Develop Coke Trademark package and assortment architecture across immediate-consumption, future-consumption, entry-price, frequency, value, premium, variety-pack, and innovation roles; identify whitespace and define package-launch strategies, business cases, guardrails, pilots, and learning agendas.
Develop strategic Coke Trademark price-pack architecture and pricing guardrails in partnership with the Coke Trademark OBPPC Lead and Retail Strategy/TPO.
Provide consumer, shopper, competitive, package, pricing, household, channel, and financial insights to identify opportunities, risks, portfolio gaps, and performance versus plan.
Coordinate with Marketing, Commercial, Finance, Supply Chain, eCommerce OBPPC, Retail Strategy/TPO, RGM Execution, customer teams, and bottlers to ensure launches and pilots have strategic guardrails, business cases, success measures, and learning plans.
Develop acceleration initiatives to recruit new households, build Coca-Cola Zero Sugar and Diet Coke participation, grow frequency, optimize mix, strengthen flavors and innovation, and capture incremental Coke Trademark growth.
Partner with RGM, Commercial, Marketing, Finance, customer, and bottler teams to translate Coke Trademark strategy into actionable annual and multi-year plans.
Translate the Coke Trademark category plan into portfolio, package, channel, assortment, and strategic pricing implications for bottler and customer planning.
Lead development and quantification of Coke Trademark Sources of Growth—including revenue, transactions, volume, household recruitment, frequency, mix, margin, incrementality, and system value—for annual and multi-year business planning.
Develop clear, concise, fact-based recommendations, selling stories, and decision materials for senior internal and system stakeholders.
Design pilots and learning agendas for package, flavor, innovation, affordability, premiumization, and channel opportunities, and scale proven solutions.