Senior Director, RGM OBPPC Occasions

Coca-Cola•Atlanta, GA

About The Position

The Senior Director I, RGM OBPPC Occasions leads NAOU’s total-portfolio occasion strategy. The role identifies consumer and shopper occasions to prioritize and translates those opportunities into implications for brands, packages, channels, assortment, and physical and digital commerce. Reporting to the Senior Director II, RGM OBPPC E-Commerce, this position provides an integrated occasion lens across Sparkling Soft Drinks, Stills, and relevant hydration categories, supporting differentiated growth strategies from category and eCommerce OBPPC teams. The position establishes and owns the NAOU total-portfolio occasion framework and taxonomy across consumer and shopper need states, channels, outlets, customers, and geographies. It identifies priority occasions, quantifies opportunity pools, defines portfolio roles, and develops a one- to three-year occasion roadmap. The role translates opportunities into strategic implications and guardrails for category and eCommerce OBPPC teams, but does not own individual category or trademark strategy, final package portfolio decisions, customer-specific pricing or promotions, trade investment, or customer and bottler execution. The Senior Director provides occasion insights, analytics, and opportunity mapping to clarify growth opportunities, portfolio gaps, whitespace, and risks versus plan. The role partners with internal functions, customers, and bottlers to develop occasion-led pilots, capture learning, and incorporate it into scalable playbooks. It also enables teams with frameworks, insights, guardrails, and playbooks for annual customer and system plans, and leads occasion-based strategy development and Sources of Growth quantification for annual and multi-year business planning. The position is based in Atlanta, United States, with 0%–25% travel required and no relocation provided. The Coca-Cola Company does not offer employment-based visa sponsorship for this position. Applicants must already be authorized to work in the United States full-time without requiring company sponsorship.

Requirements

Bachelor’s degree required.
Approximately 8 or more years of relevant experience in Revenue Growth Management, OBPPC, portfolio strategy, category management, consumer or shopper insights, or commercial strategy.
Mastery of analytics and financials, including the ability to draw insights and actions from data.
Mastery of OBPPC strategy, including multi-year and in-year strategies to accelerate revenue, profit, and growth.
Understanding of occasion, portfolio, and package strategy, including how consumer and shopper need states translate into brand, package, assortment, channel, and value implications.
Change-management capability, including developing innovative business solutions and influencing or gaining alignment across divergent perspectives.
Ability to define priority consumer and shopper occasions and translate need states into total-portfolio growth choices.
Ability to size occasion growth pools, identify portfolio whitespace, and develop financially grounded Sources of Growth.
Ability to integrate consumer, shopper, household-panel, outlet, customer, and digital-commerce data into actionable occasion strategies.
Ability to connect occasions to brand, package, assortment, channel, and value implications while maintaining clear category decision rights.
Analytics and financial acumen to evaluate revenue, transactions, volume, mix, margin, incrementality, investment, and system value.
Ability to influence Marketing, Commercial, category OBPPC, eCommerce OBPPC, RGM Execution, customers, and bottlers without direct authority.
Strong executive communication, presentation, influencing, storytelling, and collaboration skills.
Ability to convert complex analytics into concise recommendations, decision materials, selling stories, and senior-leadership narratives.
Ability to develop frameworks, taxonomies, playbooks, pilots, and learning routines that enable consistent occasion-led planning.
Ability to build alignment across divergent perspectives and advance new ways of working in a complex matrixed system.
Must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company’s sponsorship to continue working legally in the United States.

Nice To Haves

MBA or other advanced degree.
Expertise in occasion opportunity mapping and growth-pool quantification.
Expertise in consumer, shopper, occasion, and channel insights.
People-management experience.
Expertise in annual and multi-year portfolio planning.
Knowledge of relevant consumer, shopper, household-panel, outlet, and commercial data systems.

Responsibilities

Establish and own the NAOU total-portfolio occasion framework and taxonomy across consumer and shopper need states, physical and digital channels, outlets, customers, and geographies.
Identify and prioritize occasions for NAOU to win, quantify opportunity pools, and define the roles of categories, brands, packages, assortment, and channels within priority occasions.
Develop a one- to three-year occasion roadmap connecting opportunity identification, consumer and shopper need states, channel and outlet dynamics, package roles, assortment implications, pilots, and learning priorities.
Translate occasion opportunities into strategic implications and guardrails for category and eCommerce OBPPC teams.
Provide occasion insights, analytics, and opportunity mapping to identify growth opportunities, portfolio gaps, whitespace, and risks versus plan.
Partner with category OBPPC, eCommerce OBPPC, Marketing, Commercial, Supply Chain, RGM Execution, customers, and bottlers to design occasion-led pilots and ensure learning is captured and incorporated into scalable playbooks.
Identify cross-category, variety-pack, bundle, and physical-versus-digital commerce opportunities that can accelerate incremental growth against priority occasions.
Enable category OBPPC, RGM Execution, Commercial, customer, and bottler teams with occasion frameworks, insights, guardrails, and playbooks for annual customer and system plans.
Lead occasion-based strategy development and quantification of Sources of Growth across the total portfolio for annual and multi-year business planning.
Develop occasion-led pilots, define success measures, capture learning, and scale proven solutions across physical and digital commerce.
Build RGM capability and enable consistent occasion-led planning across NAOU.