Senior Director II, RGM OBPPC E-Commerce

Coca-Cola • Atlanta, GA

3d

About The Position

The Senior Director II, RGM OBPPC, E-Commerce will lead the North America Operating Unit’s total-portfolio e-commerce Occasion, Brand, Price, Package and Channel strategy. The role builds and scales profitable e-commerce growth across Amazon.com, Walmart.com, Sam’s.com, and other priority omnichannel customers, connecting portfolio, occasion, package, pricing, customer, and channel strategies to drive incremental growth while protecting channel value and system economics. The leader guides work from strategy and business-case development through commercialization, customer activation, and launch.

The position leads e-commerce OBPPC strategy and roadmap development, package and route-to-market recommendations, and business-case analysis. It establishes strategic pricing, package, channel, and value-chain guardrails and leads cross-functional commercialization. The role partners with Marketing, Commercial, Finance, Supply Chain, Retail Strategy, customer teams, and bottlers, while influencing senior internal leaders, bottling partners, and priority e-commerce customers. It also develops reusable principles, playbooks, capabilities, and governance, and leads a high-performing team spanning e-commerce OBPPC and occasion capabilities.

Success is measured by profitable e-commerce growth, expanded digital assortment and distribution, successful commercialization of differentiated packages, strong customer and bottler alignment, and adoption of scalable e-commerce OBPPC standards across the system. The role is based in Atlanta, United States, requires 26%–50% travel, and relocation is provided. The company will not sponsor employment-based visas; applicants must already be authorized to work full time in the United States without requiring the company’s sponsorship.

Requirements

• Bachelor’s degree in business, finance, economics, marketing, supply chain, or a related discipline.
• Approximately 10 to 12 years of experience in Revenue Growth Management, OBPPC, commercial strategy, category management, e-commerce, omnichannel strategy, or a related field.
• Significant experience in portfolio strategy, price-pack architecture, channel strategy, and e-commerce commercialization.
• Strong financial acumen and experience developing business cases and evaluating system economics.
• Proven ability to lead complex initiatives across functions, customers, and bottling partners.
• Experience influencing senior leaders, negotiating strategic business decisions, and developing high-performing teams.
• Ability to translate complex strategies into actionable plans and measurable results.
• Expertise in OBPPC and price-pack architecture, e-commerce and omnichannel strategy, RGM analytics and business cases, system economics, portfolio, occasion and shopper strategy, and senior stakeholder influence and negotiation.
• Must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company’s sponsorship to continue to work legally in the United States.

Nice To Haves

• Digital shelf strategy and retail media.
• Supply chain, SIOC, and fulfillment economics.
• Route-to-market, eARTM, and order-to-cash processes.
• Customer planning and trade investment.
• Agile commercialization and capability building.

Responsibilities

• Lead e-commerce OBPPC strategy for the total North America Operating Unit portfolio, translating enterprise priorities into differentiated digital occasion, assortment, package, channel, and value-chain strategies.
• Translate business priorities into one- to three-year e-commerce roadmaps, including package innovation, digital assortment, retailer-specific opportunities, and commercialization milestones.
• Lead development of e-commerce-specific package configurations that address shopper needs, fulfillment requirements, operational feasibility, and profitability.
• Design route-to-market and value-chain recommendations for Ship-to-Home, direct, DSD, eARTM, and omnichannel models.
• Build business cases evaluating net sales revenue, operating income, volume, transactions, mix, margin, customer accruals, channel fees, cost to serve, and potential cannibalization.
• Establish strategic pricing, package, channel, and value-chain guardrails within approved governance.
• Lead cross-functional commercialization from concept development through customer activation and market launch.
• Partner with Marketing, Commercial, Finance, Supply Chain, Retail Strategy, customer teams, and bottlers to align priorities and deliver measurable results.
• Influence and negotiate with senior internal leaders, bottling partners, and priority e-commerce customers.
• Develop reusable e-commerce OBPPC principles, playbooks, capabilities, and governance for the North America Operating Unit.
• Lead, develop, and inspire a high-performing team spanning e-commerce OBPPC and occasion capabilities.

Benefits

• A full range of medical, financial, and/or other benefits, dependent on the position.
• Annual incentive reference value of 50%.
• Long-term incentive reference value of 20%.
• Relocation provided.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior