Director, Product & Solutions Marketing

GumGum • New York, NY

1d • $174,000 - $210,500 • Hybrid

About The Position

GumGum is seeking a Director, Product & Solutions Marketing to lead the go-to-market marketing function. This role integrates product marketing and solutions marketing, focusing on translating GumGum's products into compelling narratives for the sales teams and equipping them with the necessary programs, materials, and training. The Director will collaborate closely with the SVP of Global Marketing on go-to-market strategy and narrative, and with Product, Sales, Client Services, and the broader Marketing team on execution. This is a leadership position responsible for guiding an established team and fostering talent development. GumGum offers a flexible work environment, allowing for in-office or remote work, but requires the position to be located within a commutable distance to the office for occasional in-person collaboration.

Requirements

• 8+ years of product/solutions marketing experience
• 3+ years directly managing and developing marketers
• Proven ability to build positioning, messaging, and end-to-end go-to-market strategies for complex product portfolios
• Track record of creating vertical/seasonal commercial programs that drive measurable pipeline and win-rate growth
• Skill in translating technical capabilities into sellable, problem-centric solutions for brands and agencies
• Strong written and verbal communication skills, with the credibility to train sellers and influence product leaders
• Experience designing field enablement materials, systems, and training that drive voluntary sales adoption
• Decisive and adaptable leader who thrives under fast-paced commercial demands and uses data to build alignment

Nice To Haves

• Background at an ad tech provider, DSP/SSP, or major agency within advertising strategy

Responsibilities

• Translate positioning into a consistent sales pitch across all products, campaigns, and messaging architectures to eliminate field confusion.
• Lead high-impact product launches personally while guiding the team on mature product repositioning and full portfolio strategy.
• Partner with Product leadership on roadmap sequencing, using market feedback and competitive intelligence to influence prioritization.
• Package offerings into problem-centric solutions for vertical and seasonal campaigns aligned with an annual GTM calendar.
• Direct the case study pipeline to continuously convert client wins into compelling, field-ready proof points for live deals.
• Oversee the content, tools, and systems—including battlecards, decks, and sales hub infrastructure—that power field readiness.
• Shape training programs, deliver critical voice-of-authority sessions, and co-pitch alongside sellers on priority accounts.
• Coach a team of product and solutions marketers, providing actionable feedback while shielding them from low-impact initiatives.

Benefits

• Competitive base pay
• Total rewards package
• Emphasis on recognition, development, and wellness
• Employer-matched 401(k) retirement plan
• Participation in a bonus, commission, or stock incentive program (depending on role)

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed