Director Product Solutions

Wellabe • Des Moines, IA

2d • Hybrid

About The Position

Wellabe is seeking a Director of Product Solutions to monitor and understand insurance product markets and provide direction for product development. The role identifies market headwinds, tailwinds, opportunities, and risks across the full product lifecycle, including product management, planning and design, development, implementation, and relationship development.

The Director assesses product-line dynamics, competitors, regulatory conditions, and trends in benefits, technology, and distribution. In collaboration with Actuarial, the role monitors product financial performance, recommends actions to improve results, and reports monthly on financial experience. The Director develops market strategies, product designs, and pricing approaches, and works with actuarial, sales, marketing, compliance, operations, and technology partners to advance product success.

The position serves as a subject matter expert for product implementation, supporting accurate product plan and rate loads, coordinating timelines, and ensuring consistent product positioning. It also supports third-party relationships and industry engagement. The Director manages direct and/or indirect reports, including workflow, feedback, training, hiring, and performance management.

Wellabe describes a culture focused on inclusivity, well-being, development, collaboration, and continuous improvement. The role offers hybrid availability and professional development resources, including learning subscriptions, workshops, insurance courses, reimbursement and bonus opportunities for professional designations and certifications, tuition reimbursement, and mentorship programs.

Requirements

• In-depth knowledge of insurance product management principles, processes, and practices.
• Knowledge of insurance products, market trends, competitive positioning, and regulatory requirements.
• Strong financial acumen, including the ability to understand product performance, pricing, and profitability.
• Strong analytical and problem-solving skills, including the ability to evaluate market information and recommend solutions.
• Strong project management and organizational skills.
• Strong verbal and written communication skills, including the ability to present information clearly to varied audiences.
• Ability to build relationships and collaborate across Actuarial, Sales, Marketing, Compliance, Operations, and Technology.
• Ability to manage multiple priorities and lead product initiatives from planning through implementation.
• Strong leadership and people-management skills.
• At least 8 years of relevant experience.
• Experience in insurance product management, product development, or a related area.
• Experience working with cross-functional teams to develop and implement insurance products.
• Leadership or people-management experience.
• Bachelor’s degree in business, marketing, finance, insurance, or a related field; a combination of education and relevant work experience may be accepted in lieu of a degree.

Nice To Haves

• Medicare Supplement product experience.

Responsibilities

• Monitor insurance product markets and identify product-line headwinds, tailwinds, opportunities, and risks.
• Understand product-line dynamics, competitors and their offerings, regulatory conditions, and benefit, technology, and distribution trends.
• Collaborate with Actuarial to understand product-line financial experience, recommend management actions to improve financial results, and report monthly on financial performance.
• Identify, develop, and evaluate market strategies based on enterprise objectives, market characteristics, and cost and markup factors.
• Advise leaders and other groups on local, national, and international factors affecting relevant product markets.
• Analyze consumer surveys and behaviors to identify potential markets.
• Evaluate and communicate the company’s competitive position relative to market leaders and new entrants.
• Develop pricing strategies that balance enterprise objectives and customer satisfaction.
• Work with actuarial leadership to evaluate and report success factors, including financial performance, return on investment, and profit-and-loss projections.
• Collaborate with sales leaders to establish sales goals and marketing support.
• Use market analysis, sales forecasting, and strategic planning to support product sales and profitability; analyze business developments and monitor market trends.
• Work with internal stakeholders to identify product-design and maintenance impacts on administration and technology platforms.
• Serve as a subject matter expert for implementation teams to support accurate product plan and rate loads for product implementations and maintenance across brands.
• Recommend product timelines and delivery in coordination with the overall product calendar and corporate project lists.
• Coordinate with Compliance and Marketing to ensure accurate product positioning across tools.
• Serve as a product expert and liaison for third-party relationships and alliances with business partners.
• Coordinate with internal departments to support effective product and service delivery through internal and external partnerships.
• Participate in industry networks, workshops, and forums to represent the company’s product position and gather competitive and regulatory insights.
• Manage direct and/or indirect reports, including workflow oversight, feedback, fostering a positive work environment, training, hiring, and performance management.

Benefits

• 401(k) with company match
• Health insurance
• Paid time off
• Paid holidays
• Volunteer time off
• Lifestyle Spending Account (LSA)
• Paternity leave
• Growth opportunities
• LinkedIn Learning Premium access
• CliftonStrengths® assessment and coaching
• On-site and virtual workshops and cohorts
• Free insurance acumen courses through AHIP and LOMA
• Reimbursement and bonus opportunities for professional designations and certifications
• Tuition reimbursement program
• Mentorship programs

What This Job Offers

• Job Type: Full-time
• Career Level: Director