Director, Next-Gen Product Solutions

WPS—A health solutions company•Fitchburg, WI
•$160,000 - $180,000•Hybrid

About The Position

The Director, Next-Gen Solutions leads the health plan’s efforts to create novel and transformational offerings, initially focusing on designing, developing, building, and launching the organization’s next-generation commercial health plan model. The role provides strategic direction and insights, program leadership, cross-functional coordination, hands-on project management, and disciplined execution to advance a viable, future-ready solution aligned with enterprise priorities. The Director leads end-to-end development of new benefit designs and constructs, financial and payment models, customer experience and engagement strategies, and technology-enabled capabilities. The role ensures operational and commercial readiness, identifies future phases of product enhancements, and leads a multi-year transformation program. The solution must be strategically differentiated, financially viable, operationally executable, and commercially scalable. The position is based in the Madison, Wisconsin area and is hybrid, requiring regional availability to work from the WPS Corporate Center office two days per week. When working from home, high-speed cable or fiber internet is required, with a minimum of 10 Mbps downstream and 1 Mbps upstream.

Requirements

  • Bachelor’s degree in Business, Entrepreneurship, Marketing, or a related field, or an equivalent combination of education and experience.
  • Ten or more years of progressive experience supporting and contributing to health plan strategy, product development, and/or enterprise program delivery.
  • Five or more years of experience leading complex, high-performing cross-functional business and IT teams.
  • Strong knowledge of the health insurance industry, its core functions, and commercial and self-funded employer markets.
  • Strong knowledge of health plan operational areas, provider networks, health and clinical services, actuarial concepts, and risk management.
  • Strong knowledge of health plan sales and distribution channels, including two or more years working with digital solutions.
  • In-depth understanding of customer needs and engagement strategies for members, providers, employers, and brokers.
  • Excellent interpersonal communication, facilitation, and influencing skills, with the ability to drive alignment and structured program management across business, technical, and executive stakeholders.
  • Strategic thinking, analytical ability, and organizational capabilities.
  • Deep understanding of product development lifecycles and compliance-driven delivery requirements, and ability to collaborate with technical and non-technical teams.
  • When working from home, access to high-speed cable or fiber internet with at least 10 Mbps downstream and 1 Mbps upstream.

Responsibilities

  • Lead end-to-end development of innovative, transformational products, including research, feasibility assessment, design, validation, development, commercialization, and post-launch improvement.
  • Develop and maintain multi-year product roadmaps, program frameworks, and cross-functional structures that define stakeholders, resources and investments, timelines, milestones, and deliverables.
  • Lead cross-functional teams in designing, refining, and validating benefit, financial/payment, and customer experience/engagement constructs.
  • Evaluate AI and technology-enabled vendor solutions for strategic fit, capabilities, cost and value, and implementation requirements.
  • Develop detailed product proformas and manage project budgets.
  • Translate strategic direction into actionable requirements across Product, Clinical, Actuarial/Pricing, Digital/Marketing, Network, Operations, Analytics/Reporting, and Compliance teams.
  • Ensure operational readiness through configuration, workflow development, training, and performance measurement so offerings are market-ready.
  • Manage program timelines, vendors, dependencies, risk mitigation, communications, and executive reporting.
  • Support launch planning in partnership with Sales, Marketing, Employer Relations, and Account Management teams.
  • Define KPIs and success metrics, track performance, and guide post-launch optimization.
  • Identify future advancement phases and continuous improvement opportunities to maintain long-term product competitiveness.
  • Foster collaboration, transparency, and alignment across diverse stakeholder groups.

Benefits

  • Hybrid work options available.
  • Performance bonus and/or merit increase opportunities.
  • 401(k) with a 100% match for the first 3% of salary and a 50% match for the next 2%; immediately vested.
  • Competitive paid time off.
  • Health insurance, dental insurance, and telehealth services starting on day one.
  • Professional and Leadership Development Programs.
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