Senior Product Marketing Director - Finance Solutions

UiPath • Remote, FL

1d • $200,000 - $240,000

About The Position

As a member of UiPath’s product marketing team, the Senior Product Marketing Director will bring agentic solutions for the Office of the CFO to market, focusing on source-to-pay and order-to-cash functions. The solutions orchestrate work across customers’ existing ERP, procurement, and receivables systems. The role owns positioning, launches, and sales enablement, drawing on knowledge of finance organizations’ buying processes and priorities.

Requirements

• 10+ years in B2B marketing, consulting, or product development.
• Deep knowledge of source-to-pay and order-to-cash processes and the finance leaders who own them.
• Working knowledge of enterprise SaaS, GenAI, agentic AI, and automation, including integration with ERP and other systems of record, and the ability to explain these technologies in terms of business outcomes.
• A track record of successful launches built on strong positioning, messaging, and sales collateral.
• Clear, persuasive communication with audiences ranging from AP specialists to the CFO, in writing, meetings, and on stage.
• Experience partnering closely with marketing, sales, partners, product management, and engineering.
• A degree in business, finance, accounting, engineering, or a related field, or equivalent experience.

Nice To Haves

• SaaS product marketing experience in finance, procurement, or order-to-cash software.
• Experience in finance operations, shared services, or finance advisory.
• Hands-on use of AI tools in day-to-day work, such as research, content development, and analysis.

Responsibilities

• Lead go-to-market strategy and launch planning for source-to-pay functions, including invoice processing, procurement, and supplier communications, and order-to-cash functions, including collections and cash application.
• Work with field marketing and sales teams to bring solutions to market.
• Define positioning and messaging for the full CFO buying center, from AP, AR, and procurement leaders to controllers and the CFO, presenting UiPath as a layer that orchestrates work across existing systems rather than replacing them.
• Create sales materials and enablement, including pitch decks, battlecards, ROI calculators, demo narratives, objection handling, and sales training.
• Recruit customer advocates and develop customer results into proof points tied to finance KPIs such as DSO, cost per invoice, and on-contract spend.
• Conduct buyer research, including personas, buying journeys, and win/loss analysis, and share findings with product management to help shape the roadmap.
• Develop messaging, content, and audience insight for demand generation, field, and partner campaigns, and support analyst relations.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed