Director, Product Marketing
Bertelsmann-Jobs•Morrisville, NC
•Hybrid
About The Position
The Director, Product Marketing is responsible for leading a team focused on Relias product and revenue expansion with fundamental work including market and customer understanding, ideal customer profile strategy, positioning and messaging, GTM strategy and execution, adoption, renewal, and expansion. They have a strong business leadership and shared accountability mindset for commercial results. They partner with product management to validate willingness to pay and the business opportunity to drive strong product-market fit and launch strategy. They lead collaboratively and cross-functionally, build consensus and influence, take initiative, and ensure alignment on work that results in business growth.
Requirements
- 10+ years of product marketing or other related experience
- 5+ years of leading a product marketing team
- Commercial GTM results delivered leading at a B2B Saas portfolio company
- Knowledge of B2B SaaS product marketing and portfolio strategy: Connects market, customer, product, and revenue evidence across the Relias portfolio to set strategic focus. Explains how positioning and portfolio choices support retention, expansion, and sustainable growth.
- Demonstrated ability to define ideal customer profiles, market segments, and differentiated positioning and messaging: Establishes clear standards and decision criteria for ICPs, buyer needs, value propositions, and differentiation. Synthesizes organic and inorganic product expansion into a coherent Relias narrative and repeatable team enablement.
- Skill in applying market, customer, competitive, and product understanding to product marketing strategy and go-to-market decisions. Integrates customer, market, product, and competitive intelligence to identify opportunities, risks, and areas for differentiation, translating insights into positioning, investment, launch, and growth recommendations across the product portfolio.
- Demonstrated ability to assess willingness to pay, product-market fit, and commercial opportunity: Partners with Product Management to evaluate customer value, opportunity size, readiness, and pricing evidence. Constructively challenges product ideas that lack sufficient customer, market, or commercial validation.
- Skill in designing and leading go-to-market strategy and launch execution: Creates integrated launch plans with clear audiences, value propositions, sales plays, owners, milestones, and achievable commercial targets. Anticipates dependencies and keeps Product, Sales, Client Care, and Marketing aligned from planning through post-launch optimization.
- Ability to define, interpret, and act on product and launch performance metrics: Uses adoption, renewal, expansion, pipeline, and other relevant KPIs at key decision points. Identifies performance gaps, recommends corrective action, and holds partners accountable for evidence-based follow-through.
- Executive-level written, verbal, and presentation communication skill: Communicates complex market and product issues with clear implications, recommendations, and decisions needed. Adjusts depth, framing, and delivery for executives, product teams, front-of-house partners, and direct reports.
- Ability to lead, coach, and develop a team of product marketers: Sets role clarity and performance expectations, provides timely coaching and feedback, and addresses capability gaps. Builds team capacity through prioritization, delegation, development planning, healthy debate, and continuous learning.
- Ability to improve product marketing operations through automation and scalable ways of working: Identifies repeatable processes and high-value opportunities for automation, including responsible use of agentic capabilities. Establishes practical standards, measures impact, and adjusts workflows to improve speed, quality, and consistency.
- Bachelor’s degree
Responsibilities
- Applying market, customer, product knowledge from entire Relias portfolio to direct product marketing’s strategic focus, execute on our product expansion strategy, and maintain differentiated Relias positioning and growth
- Driving best-in-class product marketing collaboration, processes, and deliverables that result in effective product planning and targeted GTM launches and ongoing GTM strategy
- Managing and coaching team of product marketers who are leading successful GTM strategy and launches
- Other duties assigned as a marketing department senior leader
Benefits
- Fantastic health and wellness benefits package
- outstanding 401k match
- flexible PTO program
- generous and inclusive parental leave policy
- Relias pays for the employee portion of the monthly healthcare premium
- Flexible work environment with onsite and work from home options
- Active Employee Resource Groups open to all employees
- Comprehensive onboarding program
- Growth and career advancement opportunities
- Multiple development program options – leadership development, professional development curriculums, and Nanodegree options in both technology and data science
- Professional development gained from conference attendance and participation in organizations like NC Tech
- Onsite 321 Coffee Shop providing free coffee and pastries to employees
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Full-time
Career Level
Director
