Data Tech Product Marketing

ADP•New York, NY

14d•Hybrid

About The Position

ADP is seeking a Director, Product Marketing, to drive product marketing strategies and activities for its Data & Technical product marketing function, including API Central and other data integration and interoperability offerings. The role supports awareness, sales enablement, and product adoption, and is part of a team working horizontally across ADP to bring an external perspective, elevate product focus, drive strategic launches, and increase demand through a data-driven approach. The Director works with cross-functional partners in Product Management and Development, Marketing, Sales, Service, and Operations to craft and execute go-to-market plans and product launches. The position also collaborates with Market Insights, Competitive Intelligence, and Analyst Relations teams to develop market perspectives and differentiated positioning and messaging for people analytics and data solutions. The role serves as an expert on data analytics products and communicates their capabilities to internal and external audiences. It reports to the Data & Technical Product Marketing leader.

Requirements

Bachelor’s degree or equivalent required.
10 to 12 years of experience in product marketing and related roles.
Deep knowledge and experience in technology focused on AI, data platforms, or enterprise SaaS products and services.
Experience developing narratives, positioning, messaging, and competitive differentiation in a dynamic market.
Experience working with and empowering sales and enablement teams.
Technology product messaging and launch experience with proven results.
Ability to solve complex problems with broad business impact through conceptual and innovative thinking.
Deep understanding of AI technologies, such as machine learning, generative AI, large language models, and agents, and data ecosystem concepts such as governance, architecture, analytics, integrations, and backend infrastructure.
Ability to communicate complex ideas, anticipate objections, and persuade stakeholders, often at senior levels.
Strong technical acumen and ability to quickly become a trusted resource on sophisticated products.
Ability to collaborate effectively in a fast-paced, energetic, and complex environment.
Leadership and influence across organizational lines, with strong interpersonal, verbal, written, presentation, and process facilitation skills.
Personal initiative, results orientation, and integrity.
Analytical skills to ground decisions in data and analysis.
Business acumen to understand clients’ and prospects’ critical needs and demonstrate how ADP capabilities can create business value.
Comfort with ambiguity and ability to succeed in a matrix organizational design.

Nice To Haves

MBA or advanced degree.
Knowledge and experience in analytics offerings and HCM.
Three to five or more years of product marketing focused on AI, analytics, data integration platforms, or enterprise SaaS products and services.
Experience working with large, global businesses.
Experience marketing to developers.
Strong storytelling and communication skills, including the ability to simplify technical concepts and craft compelling customer-value narratives.
Experience marketing products to technical buyers, such as CIOs and IT leaders, as well as HR functions and roles.
Demonstrated experience building breakthrough product positioning and go-to-market strategies that drive marketing execution plans.
Highly collaborative approach and ability to work effectively in fast-paced, energetic, and complex environments.

Responsibilities

Support the definition of the AI, Data Integrations, and Data narrative by developing clear, differentiated positioning and messaging that translates complex technology and data capabilities into business value.
Manage strategic and tactical product marketing activities to drive awareness, sales, and adoption across products and services.
Lead complex, high-impact cross-functional projects and align internal partners to drive market opportunities.
Support thought-leadership content and strengthen ADP’s position in AI and data by developing content and equipping subject matter experts with market insights.
Build product marketing plans and orchestrate go-to-market strategies for new product launches.
Connect Product Management, Business Unit Marketing, and Corporate Marketing to ensure marketing plans, launch plans, and communications are created and followed.
Coordinate non-U.S. go-to-market activity across regions and geographies, aligning stakeholders to accelerate launches and optimize market impact.
Anticipate market needs by understanding trends and regulatory issues.
Recommend direction and resource allocation for product marketing programs and work with cross-functional teams to execute them.
Explain sophisticated capabilities involving data science, artificial intelligence, and machine learning.
Provide an outside-in view of the HCM category and its buyers, incorporating the voice of the customer into deliverables.
Use competitive awareness, differentiation, market sizing, and other intelligence to inform strategies and content.
Work with Analyst Relations on evaluations and briefings for Data Integration and related topics, where applicable.
Communicate product innovations, news, milestones, and road maps to internal and external audiences.
Consult with Brand, Business Unit Marketing, and event teams to integrate product messaging into external demand-generation programs.
Collaborate on product demo strategies and messaging and demonstrate ADP offerings to internal and external audiences.
Measure and report on product marketing asset utilization and effectiveness.