Director, Product Marketing

Code for America

14d•$143,884 - $176,138•Remote

About The Position

Code for America seeks a senior product marketer to lead product marketing across its portfolio, from early-stage tools being validated to more mature products. The Director will set and execute go-to-market strategy in partnership with Product, Outreach, Program, Marketing & Communications, and other teams, serving both institutional partners and the people who use Code for America’s products. The role will help shape this developing function by identifying where support is most needed and prioritizing the assets, processes, and capabilities that can deliver the greatest impact. This position reports to the Sr. Director of Product Management. It is remote, available to people who reside full-time in the United States, and requires no more than 10% travel. The role involves setting product positioning and messaging; planning and coordinating launches; enabling partners and frontline teams; defining success measures and running experiments; collaborating across the organization; and managing contractors or agency partners. The Director will also take on other duties as organizational needs require.

Requirements

At least 8 years of experience in product marketing or a closely related function, including senior-level experience operating with significant autonomy.
Experience managing direct reports and/or directly leading contractor or agency teams, and readiness to build and manage a team as needs evolve.
Demonstrated experience developing positioning, messaging, and go-to-market strategy across a product’s lifecycle, from early validation through scaled growth.
Demonstrated ability to translate strategy into shipped, measurable results.
Demonstrated ability to prioritize and grow a go-to-market function by sequencing investments deliberately.
Experience writing or guiding plain-language, accessible messaging for people navigating complex systems or under-resourced communities.
Working fluency in paid, search, and SEO acquisition and demand-generation channels sufficient to direct and evaluate specialist execution.
Experience defining success metrics, designing experiments, and translating data into strategic recommendations.
Proven judgment in ambiguous, matrixed organizations, including building credibility and influence with senior stakeholders.
Excellent writing skills, including the ability to adapt messages for clients and government or institutional partners.
Curiosity about emerging AI tools and commitment to using them responsibly and effectively.
Deep commitment to Code for America’s mission of making government services work well for the people who need them most.

Nice To Haves

Experience in nonprofit, government, or another sensitive, highly regulated consumer category, such as healthcare, financial services, or benefits, particularly where privacy and consent constraints limit standard marketing approaches.
Familiarity with CRM and partner-tracking tools such as HubSpot or Airtable, and interest in improving how they are used.
Spanish-language fluency or experience overseeing multilingual campaign materials.

Responsibilities

Set go-to-market strategy and positioning for products across their lifecycle.
Define product positioning and messaging for government and institutional partners, as well as clients directly served by Code for America.
Write and guide the development of plain, accessible messaging for people navigating complex systems.
Prioritize target audiences and shape strategies to address barriers to product adoption.
Build and own go-to-market plans for each product, including audiences, channels, messaging, and sequencing, adapting plans to each product’s stage.
Coordinate product launches to align product readiness, messaging, and distribution activity.
Build proof points such as case studies, usage data, and client or partner stories to support storytelling and visibility into reach and impact.
Build toolkits, templates, and core messaging that Outreach and other frontline teams can adapt across channels and partner types.
Prioritize partner and channel enablement investment based on reach and impact.
Define success measures and learning goals for go-to-market efforts at each stage.
Design and run experiments on messaging, channels, and segmentation, and use adoption, engagement, and conversion data to adjust strategy.
Brief, direct, and evaluate specialist or contractor execution in paid, search, and SEO channels when relevant.
Partner with Product, Outreach, Program, Marketing & Communications, Philanthropy, Client Success, and Data Science to deliver results across the portfolio.
Build trust and shared context across teams and stakeholders in a developing function, and bring a product marketing perspective to work from early product strategy through execution.
Manage contractors or agencies supporting demand generation and other specialized execution; set expectations and review quality for alignment with go-to-market strategy.
Engage in ad hoc projects and initiatives as organizational needs require.

Benefits

At least one no-cost health insurance option for full-time employees covering employee-only coverage.
At least 80% of the cost of dependent medical coverage.
Employer 401(k) match: 100% of the first 3% of contributions; employees with 3 or more years of service receive an additional 50% match on contributions between 3% and 5%, for a maximum employer contribution of 5%.
Open personal time off, subject to manager approval.
At least 14 paid holidays and an organization-wide closure from Christmas Day through New Year’s Day.
Paid sick time, up to 96 hours annually.
17 weeks of paid parental and family leave.
Three weeks of paid sabbatical after 5 years of service.
$500 annual professional development stipend, prorated at hire; up to $500 of funds may roll over each year, up to a maximum of $1,000.
Training and guidance for staff required to use AI, plus opportunities to gain AI-related skills for job and career growth.
Laptop provided.
One-time $700 remote environment setup support, comprising a $200 stipend in the first paycheck and up to $500 reimbursement under the equipment policy.
Cell phone and/or internet reimbursement of $50 per month.
Remote work across the United States for employees whose main residence is within the U.S.
Collaborative, cross-functional, hardworking, and joyful work environment with colleagues who share strong work ethic and values and respect and care for one another.