Director, Product Marketing, Enterprise

Fourth•Austin, TX

2d•Remote

About The Position

Fourth is hiring a Director of Product Marketing to own product marketing for its Enterprise segment. Reporting to the CMO, this commercial, player-coach role supports three goals: winning new logos, expanding existing customers across the platform, and improving retention and adoption. The position works with Sales on pipeline, bookings, and competitive win rate, and with Customer Success on retention and adoption. The director will personally create product marketing work while coaching a senior account-based marketing manager and a senior customer marketing manager. The role requires developing expertise in Enterprise buyers and their decision-making, then applying customer interviews, advisory board input, and call analysis to roadmap, messaging, and pricing. The director will sharpen positioning for large restaurant operators, articulate the value of the HotSchedules by Fourth platform and its brand transition, and develop credible messaging about AI and data-driven decisions. The director will equip Sales and demand generation to win new brands through buyer-specific value propositions, business cases, displacement plays, and RFP support. For existing customers, the role will create cross-sell stories and materials for platform modules, as well as value reports and programs that support expansion, renewals, and adoption. The position also owns competitive strategy, partners with Product on launches and roadmap input, creates buyer- and seller-facing content, and leads the Enterprise account-based and customer marketing team around a shared plan.

Requirements

8+ years of experience in B2B SaaS product marketing, including work with enterprise or mid-market buyers and multi-stakeholder deals.
Demonstrated ability to change win rates or retention through competitive work, show the results numerically, and use win/loss, call, and usage data to set priorities.
Strong writing skills, including the ability to create business cases for COO or CFO audiences and experience shaping RFP responses that won.
Ability and willingness to personally create messaging, product content, sales decks, and web content.
Experience as a player-coach who does product marketing work directly and has managed people with different areas of expertise.
Credibility with Sales and Customer Success, including experience listening to calls and revising pitches based on what was heard.

Nice To Haves

Restaurant, hospitality, retail, or other multi-location operations experience.
Product marketing experience in workforce management, HCM, inventory, or fintech.
Experience marketing AI or analytics products with real, measured outcomes.

Responsibilities

Become an expert on Enterprise buyers and their decision-making through customer interviews, advisory board input, and call analysis; use findings to inform roadmap, messaging, and pricing.
Develop and refine positioning and messaging for large restaurant operators, including the platform value story, the brand transition, and credible claims about AI and data-driven decisions.
Equip Sales and demand generation to win new logos with buyer-specific value propositions, business cases, displacement plays, and RFP support.
Create cross-sell messaging for customers using only part of the platform, including value stories for inventory, forecasting, tip payout, and payroll, plus business reviews and value reports.
Partner with Customer Success on renewal value proof and programs that increase adoption of products customers already own.
Own competitive strategy, including battlecards, win/loss interviews, displacement and defense plays, and objection handling.
Partner with Product on launches and roadmap input, and create Enterprise marketing assets such as messaging frameworks, product content, demo video scripts and storyboards, sales decks, one-pagers, web pages, case studies, value reports, and thought leadership.
Coach and develop a senior account-based marketing manager and a senior customer marketing manager, aligning their programs to one Enterprise story and plan.
Establish a recurring review of win/loss and churn reasons with Sales and Customer Success.
Track competitive win rates by competitor with Sales and support pipeline, bookings, retention, and adoption goals.