Director, Product Marketing

Lantern•New York, NY

2h•$185,000 - $200,000•Hybrid

About The Position

Lantern is hiring a Director, Product Marketing, Commercial to own product marketing for commercial audiences, including employers, benefits consultants, health plans, public sector organizations, and labor organizations. The role calls for a positioning and messaging expert who can explain a complex healthcare solution clearly, specifically, and credibly to buyers, and who can use market insight and evidence to strengthen the story and support business outcomes. The Director will tailor Lantern’s value proposition by segment and persona, build and maintain sales materials, develop partner and channel positioning, and lead go-to-market efforts for new products and features. This person will work across commercial, product, clinical, data, pricing, and marketing teams to keep messaging consistent. The role also involves using AI to improve research, writing, and field enablement workflows, while reviewing and validating all work before it is used. The position is based in Dallas, Texas, or New York, New York, with a hybrid schedule requiring three days in the office per week. The stated base salary range is $185,000–$200,000, depending on relevant experience, location, and qualifications.

Requirements

8–10 years of B2B product marketing experience.
Experience with employer-sponsored health benefits, gained through work with employers, benefits consultants, or health plans.
A track record of improving win rates or stage conversion, supported by evidence.
Experience building messaging frameworks, segmentation, and personas that sales teams have used.
Fluency in healthcare economics, including savings, utilization, pricing models, and performance guarantees.
Executive presence with sales leaders, consultants, and buyers, and comfort presenting to customers and prospects.
Strong judgment and emotional intelligence, including the ability to read a room, adapt, and know when to push or listen.
Ability to prioritize against business goals and decline work that does not advance them.
Demonstrated AI fluency, including having built workflows or tools that changed how work is done.
Strong original thinking, writing, and editing, including the ability to identify and correct AI-generated work that is inaccurate, generic, or off-brand.
A record of independently owning a domain in a fast-moving, high-growth environment.

Nice To Haves

Ability to move quickly in response to client and business needs.
Comfort working in a fast-paced environment.
Numerical aptitude, including articulating value propositions and measuring and reporting success.
Strategic thinking and problem-solving across cross-functional work and the development of a function, systems, and processes.
Customer focus and a commitment to understanding, advocating for, and improving engagement with prospects.
High energy and a positive outlook when working with prospects and internal teams.

Responsibilities

Own positioning, messaging, point of view, claims, and proof points for commercial audiences, including employers, benefits consultants, health plans, public sector organizations, and labor organizations.
Tailor Lantern’s story by segment and persona, and equip the commercial team at every stage of the buying process.
Build core sales materials that explain Lantern’s solutions, value, and approach to working with customers.
Develop partner and channel positioning with health plan and ecosystem partners.
Own case studies and testimonials.
Regularly turn market, competitive, and customer insight into sharper messaging.
Lead go-to-market efforts for new products and features for commercial audiences as part of the broader launch plan.
Partner with Sales, Solutions Consulting, Proposals, Client Success, Consultant Relations, Health Plan and Partnerships, Product, Enablement, Data Science and Analytics, Clinical, Pricing, and Growth Marketing to maintain consistent messaging.
Use AI to build and scale research, writing, and field enablement workflows.