Director, Product Marketing, Enterprise

Fourth•Austin, TX

2d•Remote

About The Position

Fourth is hiring a Director of Product Marketing to own product marketing for its Enterprise segment. Reporting to the CMO, the role focuses on winning new logos, expanding existing customers across the platform, and driving customer retention and adoption. It is a commercial, player-coach position: the director will personally create and deliver product marketing work while leading and coaching a senior account-based marketing manager and a senior customer marketing manager. The role supports pipeline and bookings jointly with Sales, retention and adoption jointly with Customer Success, and owns competitive win rate in partnership with Sales. The director will develop deep expertise in Enterprise buyers and their decision-making, using customer interviews, advisory board input, call analysis, win/loss information, and product usage data to inform the roadmap, messaging, and pricing. The role will refine positioning for HotSchedules by Fourth, articulate the platform’s value and brand transition, and develop credible messaging about AI and data-driven decisions using measured proof. The director will equip Sales and demand generation to win new business with buyer-specific value propositions, business cases, displacement plays, and effective RFP responses. For existing customers, the role will package cross-sell stories for platform modules, support business reviews and value reports, and partner with Customer Success on renewal proof and adoption programs. The director will lead competitive strategy, partner with Product on launches and roadmap input, and create practical content and enablement assets grounded in customer evidence. The position is remote, with employment limited to the states and jurisdictions listed in the posting: AZ, CA, CO, CT, DC, FL, GA, ID, IL, IN, LA, MA, MD, ME, MI, MN, MS, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, and WA.

Requirements

At least 8 years of experience in B2B SaaS product marketing.
Experience marketing to enterprise or mid-market buyers in multi-stakeholder deals.
Demonstrated ability to change win rates or retention through competitive work and show the results with numbers.
Ability to use win/loss, call, and usage data to determine priorities.
Strong writing skills, including the ability to turn product features into business cases for COO or CFO audiences and shape RFP responses that win.
Ability to personally create product marketing assets, including messaging, product content, sales decks, and web content.
Ability to write scripts and storyboards for demo videos.
Experience managing people whose professional specialties differ from the candidate’s own.
Credibility with Sales and Customer Success, including experience attending calls and revising pitches based on what was heard.

Nice To Haves

Experience in restaurants, hospitality, retail, or other multi-location operations.
Product marketing experience in workforce management, HCM, inventory, or fintech.
Experience marketing AI or analytics products with real, measured outcomes.

Responsibilities

Become an expert on Enterprise buyers, their purchasing decisions, and the needs of brand owners, franchise owners, area directors, and store teams.
Conduct customer interviews, gather advisory board input, analyze calls, and use findings to inform the roadmap, messaging, and pricing.
Develop and refine Enterprise positioning and messaging for HotSchedules by Fourth, including the “one forecast, one platform” story, the brand transition, and credible messaging about AI and data-driven decisions.
Equip Sales and demand generation to win new logos with buyer-specific value propositions, business cases, proof, and displacement plays.
Support Sales on RFPs so responses clearly communicate the company’s story.
Package cross-sell stories for customers using only part of the platform, including module value stories, business reviews, and value reports.
Partner with Customer Success to develop renewal value proof and programs that increase adoption of products customers already own.
Own competitive strategy, including battlecards, win/loss interviews, displacement and defense plays, and objection handling.
Partner with Product on launches and provide roadmap input.
Create messaging frameworks, product content, demo video scripts and storyboards, sales decks, one-pagers, web pages, case studies, value reports, and thought leadership grounded in customer proof.
Coach and develop a senior account-based marketing manager and a senior customer marketing manager, aligning their programs to a shared Enterprise plan and story.
Work with Sales and Customer Success to improve pipeline and bookings, retention and adoption, and competitive win rate.
Establish a recurring win/loss and churn-reason review with Sales and Customer Success and track competitive win rate by competitor.