Director, Product Marketing

PerformLine•Morristown, NJ

5h•$120,000 - $160,000•Hybrid

About The Position

PerformLine is hiring its first dedicated product marketer to own product marketing across its portfolio and build the function as the company grows. This player-coach role combines strategy and hands-on execution, beginning with leadership of the next-generation platform launch planned for 2027. The Director will establish unified positioning and messaging, influence roadmap, pricing, and packaging decisions, lead major launches and client rollout programs, and build sales enablement that supports adoption and sales performance. The role also includes developing competitive intelligence and analyst relations, engaging directly with clients and prospects, and scoping and hiring future product marketing team members. PerformLine provides multi-channel marketing compliance technology to enterprises in highly regulated industries. Its platform supports pre-publication review of marketing assets and post-publication monitoring across web, social, and email, helping organizations manage risk, maintain compliance, and protect their brands. The company is headquartered in Morristown, New Jersey, and serves clients in financial services and other regulated markets. The role may be based hybrid in Morristown, NJ, or remotely in the United States.

Requirements

Deep experience in product marketing, solutions marketing, or outbound product management at B2B SaaS companies.
Experience owning product marketing strategy for a product line or portfolio.
A track record of leading major launches and building messaging frameworks.
Experience rolling products out to existing clients and positioning them for prospective customers.
Demonstrated success building sales enablement adopted by the field and tied to measurable results.
A history of influencing roadmap, pricing, or packaging decisions alongside product leadership.
Experience operating in a scaling product or company, navigating shifting priorities and ambiguity.
Ability to set strategic direction while also executing hands-on work, such as writing battlecards.
Strong storytelling skills and ability to turn complex topics into clear, compelling narratives.
Customer-first approach, with a bias toward direct engagement and fast iteration.
Work authorization that does not require employer sponsorship.

Nice To Haves

People management experience.
Background in regulated industries, compliance, fintech, or financial services.

Responsibilities

Own product marketing strategy across the portfolio and create a unified messaging framework connecting products to a single platform story.
Define and refine ideal customer profiles, buyer personas, and segment-level value propositions for existing clients and prospective customers.
Partner with product leadership on roadmap priorities, pricing, and packaging using market and customer evidence.
Lead tier-one launches end to end, beginning with the next-generation platform release planned for 2027.
Own client rollout and migration programs with Client Success to drive adoption and expansion among existing clients.
Establish launch tiering and the go-to-market process used across the company.
Build and own sales enablement, including pitch narratives, battlecards, decks, demo scripts, objection handling, and training.
Develop sales plays and use cases that demonstrate client adoption and value realization.
Measure enablement impact through win rates, deal velocity, and field adoption.
Run a recurring win/loss and competitive intelligence program to inform messaging, sales, and roadmap decisions.
Engage clients, prospects, and the Client Advisory Board to shape messaging and product direction.
Build analyst relations and support thought leadership with external partners and agencies.
Represent PerformLine at client meetings, industry events, and with company leadership.
Build the product marketing function, including scoping and hiring future team members.
Manage outside consultants and agencies supporting product campaigns and content.
Use AI tools, such as Claude, to accelerate research, content development, and competitive analysis.