Director, Product Marketing

Blockaid•New York, NY

12h•$190,000 - $240,000•Hybrid

About The Position

Blockaid is hiring a Director of Product Marketing to lead its Product Marketing team and help market security technology for digital assets, stablecoins, tokenized assets, and payments. The role partners with Product, go-to-market teams, customers, and company leaders to turn technical expertise and market insight into compelling messaging and materials that generate demand and help sellers prospect and close business. The Director will connect product development, go-to-market messaging, and customer feedback through a continuous feedback loop. This is a hybrid role, ideally based in New York City, with flexibility for candidates in Tel Aviv. The role requires working 3–4 days per week from Blockaid’s midtown Manhattan or Tel Aviv office. Relocation assistance may be considered. Visa sponsorship is not offered. The target salary range is $190,000–$240,000, plus a 10% bonus, with flexibility for the ideal candidate.

Requirements

Strong experience marketing security and/or web3 products to B2B technical audiences.
At least 7 years of experience in B2B SaaS Product Marketing, Product Management, or Solutions Engineering.
At least 2 years of experience leading a team of Product Marketing Managers and/or Product Managers.
Understand how marketing work creates demand and drives revenue, including when marketing complex technical products to technical and non-technical audiences.
Curiosity about cutting-edge technology, including generative AI, automation, and other modern tools.
Strong business acumen.
Personal experience at a growth-stage company or startup, with the ability to grow and scale in a dynamic environment.
Must have the legal right to work in the country where the position is based without visa sponsorship.

Responsibilities

Lead a team of Product Marketing Managers, currently consisting of two PMMs, and execute product marketing goals hands-on.
Partner with Product Managers and go-to-market leaders on customer, market, and competitive research, using insights to influence the product roadmap.
Define compelling messaging for Blockaid’s products and platform that resonates with its ideal customer profiles.
Translate insights and learnings into messaging for campaigns and content ideas.
Work with Sales Enablement to develop product- and solution-focused messaging and marketing materials.
Collaborate with product and sales teams to develop and optimize pricing models.
Serve as a strategic partner to the Solutions Engineering team and represent the products in demonstrations.