Director, Product Marketing
About The Position
StackAdapt is seeking an experienced leader to join their team as Director of Product Marketing. This is a leadership role within StackAdapt's growing marketing organization, responsible for leading critical areas of the product marketing function. The role involves scaling the go-to-market motion, driving product adoption and retention, and educating clients and prospects on programmatic, martech concepts, and the StackAdapt platform. The Director will also be responsible for building, developing, and managing a world-class team of product marketers. StackAdapt is a remote-first company, open to candidates located anywhere in Canada and the United States.
Requirements
- Proven product marketing leadership experience having built and scaled world-class product marketing teams through creative strategies, great communication, strong partnerships, and engaging culture.
- Confidence in scaling launch processes and go-to-market (GTM) motions, supporting revenue teams to drive growth and personally owning ambitious revenue targets.
- Prior leadership and working experience in ad tech and martech with deep expertise in digital advertising, data, b2b, and marketing automation solutions.
- Domain expertise in building strong categories with compelling messaging, positioning and data-driven storytelling.
- At least 7 years of experience in a people leadership position has given you a strong set of leadership skills, and a deep understanding of how to build a performance-oriented culture.
Responsibilities
- Drive product marketing strategy, collaborating with product, revenue, marketing and executive teams to create successful go-to-market motions.
- Own product messaging, positioning, value propositions and differentiators to drive exponential growth in each vertical and region.
- Accelerate AI adoption and enablement across the organization to expand product adoption and win more in each vertical.
- Build a successful GTM process for all new products, solutions and features, enabling internal teams and driving the narrative of innovation externally.
- Deeply understand the programmatic industry, market trends, and jobs to be done, including client pain points, usage and buying behavior, and the partner ecosystem.
- Subject matter expert in identifying market opportunities and connecting customer needs to StackAdapt’s product offerings.
- Partner with VP of Product Marketing, CMO and executive leadership to build the category and expand into adjacent markets.
- Provide input and strategy into product roadmap, strategy, and pricing based on market and customer research finding, industry analyst interactions and competitive findings.
- Support the team in setting clear goals and key results. Ensure that those are communicated and visible across the company and progress is shared regularly.
Benefits
- Highly competitive salary
- Retirement/ 401K/ Pension Savings globally
- Competitive Paid time off packages including birthday's off!
- Access to a comprehensive mental health care program
- Health benefits from day one of employment
- Work from home reimbursements
- Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
- Robust training and onboarding program
- Coverage and support of personal development initiatives (conferences, courses, books etc)
- Access to StackAdapt programmatic courses and certifications to support continuous learning
- An awesome parental leave program
- A friendly, welcoming, and supportive culture
- Our social and team events!
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
