Director, Product Marketing

2K•Los Angeles, CA

14d•$182,800 - $270,520•Hybrid

About The Position

2K is seeking a Director, Product Marketing to shape and drive the global product marketing strategy for a new IP from 31st Union, guiding it from development through launch and live service. This senior leadership role connects consumer insight, product strategy, market dynamics, and business priorities so players understand and value the experience. The role partners closely with 31st Union’s Development team, Product, Creative, and publishing partners to ensure the game’s player promise is reflected in both the game experience and its marketing execution. Reporting to the Head of Marketing, the Director will act as a trusted strategic partner and delegate, independently representing Global Marketing across cross-functional initiatives. The role requires expertise in games, player behavior, and live service, including how game systems and content affect player motivation, acquisition, engagement, retention, community, and lifecycle. The position leads and develops the Product Marketing team and helps create clarity, anticipate challenges, and raise the quality of strategy and execution. The role is hybrid and requires working onsite three days per week at the Los Angeles, California; Novato, California; or Seattle, Washington office. The expected annual base pay range at the start of employment is $182,800–$270,520, depending on location and candidate-specific factors. Total compensation may include a bonus and/or equity awards. The role is not eligible for visa sponsorship or assistance; candidates must be authorized to work in the United States without current or future employer sponsorship.

Requirements

10+ years of experience in Product Marketing, Franchise Marketing, Product Management, Brand Marketing, or related consumer-facing disciplines, including meaningful leadership experience.
Significant experience marketing free-to-play and/or live-service games, with a strong understanding of player acquisition, engagement, retention, content cadence, community, and lifecycle marketing.
Demonstrated experience developing positioning, audience strategy, value propositions, and go-to-market strategies for large-scale consumer products.
Experience partnering directly with game development or product teams and influencing decisions through consumer and market insight.
Ability to connect consumer, product, market, and business realities into clear strategic direction.
Deep understanding of games, player behavior, and the competitive landscape, including how game systems, progression, social dynamics, and design decisions affect player motivation and market potential.
Exceptional written, verbal, and executive presentation skills, including the ability to simplify complex topics and influence senior leaders.
Strong judgment and ownership, with the ability to make sound decisions with incomplete information and operate with significant autonomy.
Experience managing, mentoring, and developing high-performing marketers.
Ability to lead across highly matrixed, cross-functional organizations through influence rather than authority.
High standards for quality and execution, with the ability to move between strategy and hands-on work.
Legally authorized to work in the United States without requiring current or future employer sponsorship.

Nice To Haves

Experience marketing AAA, premium, free-to-play shooters or competitive multiplayer games at global scale, particularly across PC and console.
Experience taking a new IP or live-service game from development through launch and ongoing operations.
Experience developing global marketing strategies across PC and console.
Deep familiarity with competitive multiplayer games, player behavior, and the evolving live-service market.
Experience with consumer research, audience segmentation, competitive analysis, and translating insights into product strategy.
Experience working with first-party platforms and strategic gaming partners.
Genuine curiosity about why players choose games, continue playing them, and consider a new experience worthy of their time.
Deep personal engagement with games and gaming culture, with broad knowledge of genres, competitive ecosystems, player communities, and the evolving market.

Responsibilities

Partner with the Head of Marketing to develop and drive the new IP’s global product marketing strategy from development through launch and live service.
Serve as a strategic delegate for the Head of Marketing, representing Global Marketing across key cross-functional initiatives.
Develop global campaign strategy and translate the new IP’s positioning and player promise into marketing programs across reveal, launch, and live service.
Translate consumer research, player behavior, competitive intelligence, and market dynamics into product and marketing recommendations.
Partner with Development and Product to ensure the new IP’s positioning and player promise are manifested in the game experience.
Help shape live-service strategy, connecting acquisition, engagement, retention, community, content, and lifecycle marketing.
Develop and present clear strategies and recommendations that simplify complex challenges and drive decisions.
Lead, mentor, and develop the Product Marketing team, improving strategic thinking, presentation skills, communication, and execution.
Build alignment across Development, Creative, Insights, Product, Community, PR, Commercial, and other publishing disciplines.
Identify strategic gaps and drive complex initiatives from ambiguity through execution.
Partner with Creative and Development on marketing assets, including trailers, gameplay capture, key art, product messaging, store presence, and other player-facing materials, ensuring they authentically represent the game and its value proposition.

Benefits

Medical insurance
Dental insurance
Vision insurance
Basic life insurance
14 paid holidays per calendar year
Paid vacation time of 15 to 25 days per calendar year or eligibility to participate in the Company’s discretionary time off program
Up to 10 paid sick days per calendar year
Paid parental and compassionate leave
Wellbeing programs for mental health and other wellness support
Family planning support through Maven
Commuter benefits
Reimbursements for fitness-related expenses
Potential bonus and/or equity awards
Eligibility to participate in the Company’s 401(k) plan
Employee Stock Purchase Program