Director, Product Marketing - FigJam
Figma
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Posted:
May 15, 2023
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Hybrid
About the position
Figma is seeking a team lead to join their Product Marketing team. The successful candidate will oversee various product areas and go-to-market strategy for their core audiences. This is a full-time role that can be held from one of their US hubs or remotely in the continental United States. The ideal candidate will have 10+ years in product marketing or a related role, experience hiring, coaching, and managing direct report(s), and a passion for learning new products and industries.
Responsibilities
- Lead go-to-market strategy and planning for FigJam
- Be a strategic partner to the Product team and contribute to the future of Figma with your expertise in our market, competitors, and customers
- Craft differentiated messaging and positioning informed by user research and insights
- Roll up your sleeves and help lead new product launches and campaigns when needed
- Enable our customer-facing teams to help improve sales efficiency through impactful enablement programs
- Partner with the broader marketing team to execute campaigns that drive new signups, expansion, and/or product adoption
- Build and coach a small team of product marketers; lead with a passion for learning and development
- Help us build PMM team culture and processes—be it better ways to measure success, communicate as a team, share learnings, plan cross-functionally, and more
Requirements
- Lead go-to-market strategy and planning for FigJam
- Be a strategic partner to the Product team and contribute to the future of Figma with your expertise in our market, competitors, and customers
- Craft differentiated messaging and positioning informed by user research and insights
- Roll up your sleeves and help lead new product launches and campaigns when needed
- Enable our customer-facing teams to help improve sales efficiency through impactful enablement programs
- Partner with the broader marketing team to execute campaigns that drive new signups, expansion, and/or product adoption
- Build and coach a small team of product marketers; lead with a passion for learning and development
- Help us build PMM team culture and processes—be it better ways to measure success, communicate as a team, share learnings, plan cross-functionally, and more
- 10+ years in product marketing or a related role
- Experience hiring, coaching, and managing direct report(s)
- A passion for learning new products and industries—unafraid to dive into the nitty gritty technical details
- A customer champion who always keep their eyes to the ground
- A strong writer, meaning you avoid enterprise jargon, can adapt to the Figma voice, and write with the customer in mind
- Data-driven and experimental in how you approach and measure your work
- Bonus: Experience leading incubating products and other areas of marketing