Director, Product Marketing - FigJam
Figma
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Posted:
April 27, 2023
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Hybrid
About the position
Figma is seeking a team lead to join their Product Marketing team. The role involves overseeing various product areas and go-to-market strategy for their core audiences. The ideal candidate will have 10+ years of experience in product marketing or a related role, experience hiring, coaching, and managing direct reports, and a passion for learning new products and industries. The job is full-time and can be held from one of their US hubs or remotely in the continental United States.
Responsibilities
- Lead go-to-market strategy and planning for FigJam
- Be a strategic partner to the Product team and contribute to the future of Figma with your expertise in our market, competitors, and customers
- Craft differentiated messaging and positioning informed by user research and insights
- Roll up your sleeves and help lead new product launches and campaigns when needed
- Enable our customer-facing teams to help improve sales efficiency through impactful enablement programs
- Partner with the broader marketing team to execute campaigns that drive new signups, expansion, and/or product adoption
- Build and coach a small team of product marketers; lead with a passion for learning and development
- Help us build PMM team culture and processes—be it better ways to measure success, communicate as a team, share learnings, plan cross-functionally, and more
Requirements
- 10+ years of experience in product marketing or a related role
- Experience in hiring, coaching, and managing direct reports
- Passion for learning new products and industries
- Customer-centric approach
- Strong writing skills with the ability to adapt to the Figma voice and write with the customer in mind
- Data-driven and experimental in approach and measurement of work
- Bonus: Experience leading incubating products and other areas of marketing