Director, Product Marketing - AI

Genesys•New York, MA

3d•$163,100 - $286,900•Hybrid

About The Position

Genesys is seeking a Director of AI Product Marketing to shape how the company defines, differentiates, and markets its AI story. This role involves owning Genesys' perspective on AI in Customer Experience (CX) and translating complex AI capabilities into clear, compelling narratives for customers, analysts, and the sales team. The position requires deep AI fluency to bridge the gap between advanced technology and everyday value, making work easier, decisions sharper, and experiences better. The Director will lead a team of Product Marketing professionals responsible for positioning, messaging, go-to-market strategy, launches, and adoption across the Genesys AI portfolio. The ideal candidate will possess original thinking, executive presence to engage with both engineers and C-suite executives, and the ability to thrive in a fast-moving, rapidly evolving technology environment. This role is at the forefront of defining how AI powers the future of Genesys Cloud.

Requirements

10+ years of B2B technology marketing experience, including significant product marketing leadership in enterprise software.
Experience building and leading high-performing teams.
Proven track record of owning positioning, messaging, launches, and go-to-market strategy for complex enterprise technology (ideally AI, cloud, data, developer platforms, or adjacent categories).
Deep fluency in AI technologies (agentic architectures, reasoning models, orchestration, multi-agent systems) sufficient to speak credibly with engineers and researchers.
Exceptional product marketing judgment and craft, with evidence of developing differentiated positioning and simplifying complex products.
Strong commercial orientation, with experience connecting product marketing strategy to outcomes like pipeline, adoption, and competitive wins.
Demonstrated ability to lead through ambiguity and make sound decisions in fast-changing environments.
Experience driving cross-functional alignment and influencing senior executives.
Exceptional communication and storytelling skills, with the ability to move between technical depth and executive-level clarity.
Strong leadership and interpersonal skills, with a track record of building trust and developing talent.
Skilled in using data, customer insight, and market feedback to make decisions and measure impact.

Responsibilities

Own Genesys’ AI narrative and positioning, defining the story, value propositions, proof points, and differentiation.
Translate technical innovation into customer value, creating clear, compelling narratives for diverse audiences.
Own the competitive narrative for AI in CX, identifying market leadership opportunities and competitive separation.
Partner with Product and Engineering to bring market insights upstream and ensure successful AI capability launches.
Establish an always-on AI go-to-market motion to build mindshare, create pipeline, and accelerate adoption.
Build trusted relationships with executive stakeholders to align AI strategy with broader business objectives.
Partner across Product, Engineering, Marketing, Sales, Customer Success, and Analyst Relations for consistent AI storytelling and execution.
Turn customer outcomes into market proof, highlighting compelling AI success stories and measurable business value.
Represent Genesys externally as an AI thought leader, engaging with customers, partners, analysts, media, and industry forums.
Build, lead, and develop a high-performing team of AI product marketers.
Measure and continuously improve impact using market feedback, customer insights, and performance data.